How much does a Rolex cost?
What a Rolex costs depends on the reference. This price list covers the 139 references our catalog records as in production. Retail is shown for 134 of them, starting at €6,000 for the Oyster Perpetual 28 276200. Retail here is the French retail list price from published January 2026 price lists (41watch, cross-checked against Monochrome Watches where both list it), not a US price; each reference page names its source and date. Pre-owned, we publish a range for 93 of them, with midpoints from $7,200 for the Lady-Datejust 279160 to $134,000 for the Cosmograph Daytona 126506.
Top picks
Datejust 41 126300Datejust
41 mm · Oystersteel (stainless steel)
Typical pre-owned range $7,800–$13,000
GMT-Master II “Batgirl” 126710BLNRGMT-Master II
40 mm · Oystersteel
Typical pre-owned range $13,800–$23,000
Cosmograph Daytona 126500LNCosmograph Daytona
40 mm · Oystersteel
Typical pre-owned range $24,500–$40,800
Lady-Datejust 279173Lady-Datejust
28 mm · Yellow Rolesor (steel & yellow gold)
Typical pre-owned range $8,100–$16,800
How we pick: One in-production reference each for the Oyster Perpetual, Datejust, Submariner, GMT-Master II, Cosmograph Daytona and Lady-Datejust.
All 139 references
| Datejust 41 126300 | Not recorded | 41 mm | Oystersteel (stainless steel) | €8,650–€8,850 | $7,800–$13,000 | 1603 |
|---|---|---|---|---|---|---|
 Datejust 41 126334 | Not recorded | 41 mm | Oystersteel with 18k white gold bezel (white Rolesor) | €11,350–€11,550 | $10,800–$18,000 | 1114 |
| Submariner Date 126610LN | 2020–present | 41 mm | Oystersteel | €11,000 | $10,800–$17,900 | 1017 |
 Submariner Date “Starbucks” 126610LV | 2020–present | 41 mm | Oystersteel | €11,550 | $11,100–$18,400 | 751 |
 Submariner 124060 | 2020–present | 41 mm | Oystersteel (stainless steel) | €9,800 | $9,600–$16,000 | 661 |
 Explorer II 226570 | 2021–present | 42 mm | Oystersteel | €10,300 | $8,250–$13,800 | 577 |
| Oyster Perpetual 41 134300 | 2025–present | 41 mm | Oystersteel | €6,850 | $7,700–$12,800 | 524 |
| GMT-Master II “Batgirl” 126710BLNR | 2019–present | 40 mm | Oystersteel | €11,650 | $13,800–$23,000 | 510 |
 GMT-Master II “Bruce Wayne” 126710GRNR | 2024–present | 40 mm | Oystersteel | €11,450–€11,650 | $15,200–$25,300 | 499 |
 Datejust 36 126234 | 2019–present | 36 mm | White Rolesor (steel & white gold) | €9,850 | $9,100–$15,100 | 489 |
 Datejust 41 126333 | 2016–present | 41 mm | Yellow Rolesor (steel & yellow gold) | €16,100–€18,900 | $11,300–$18,800 | 454 |
 Datejust 36 126200 | 2019–present | 36 mm | Oystersteel | €7,900 | $6,550–$10,900 | 453 |
 GMT-Master II 126720VTNR | 2022–present | 40 mm | Oystersteel | €12,050–€12,250 | $12,200–$20,300 | 439 |
 Sea-Dweller 126600 | 2017–present | 43 mm | Oystersteel (904L stainless steel) | €14,100 | $8,650–$14,400 | 428 |
 Oyster Perpetual 36 126000 | Not recorded | 36 mm | Oystersteel | €6,500 | $6,900–$11,500 | 390 |
 GMT-Master II “Root Beer” 126711CHNR | 2018–present | 40 mm | Oystersteel and 18 ct Everose gold (Everose Rolesor) | €19,050 | $13,800–$22,900 | 385 |
 Air-King 126900 | 2022–present | 40 mm | Oystersteel | €7,900 | $6,350–$10,600 | 366 |
 Submariner Date “Bluesy” 126613LB | 2020–present | 41 mm | Oystersteel and 18 ct yellow gold (yellow Rolesor) | €18,400 | $13,100–$21,900 | 366 |
 Explorer 124270 | 2021–present | 36 mm | Oystersteel | €7,700 | $5,950–$9,900 | 345 |
 Explorer 224270 | 2023–present | 40 mm | Oystersteel | €8,100 | $6,700–$11,200 | 318 |
 Sky-Dweller 336934 | 2023–present | 42 mm | Not recorded | €17,200–€17,400 | $17,600–$29,300 | 297 |
 Datejust 41 “Wimbledon” 126334 | Not recorded | 41 mm | stainless steel with 18k white gold bezel | €11,350–€11,550 | $11,400–$19,000 | 271 |
 Yacht-Master 40 126622 | Not recorded | 40 mm | Oystersteel (with platinum bezel) | €12,850 | $10,700–$17,900 | 264 |
 Datejust 41 126331 | 2016–present | 41 mm | Everose Rolesor (steel & Everose gold) | €16,600–€18,650 | $12,200–$20,300 | 249 |
| Cosmograph Daytona 126500LN | 2023–present | 40 mm | Oystersteel | €16,350 | $24,500–$40,800 | 246 |
 Deepsea 136660DB | Not recorded | 44 mm | 904L stainless steel (Oystersteel) | €15,370 | $10,700–$17,800 | 216 |
 GMT-Master II 126713GRNR | 2023–present | 40 mm | Yellow Rolesor (Oystersteel and 18k yellow gold) | €19,400 | $15,500–$25,900 | 191 |
 Submariner Date 126613LN | 2020–present | 41 mm | Yellow Rolesor (steel and yellow gold) | €18,400 | $11,500–$19,100 | 150 |
 Oyster Perpetual 34 124200 | 2020–present | 34 mm | Oystersteel | €6,200 | $5,650–$9,450 | 148 |
 Sea-Dweller 126603 | 2019–present | 43 mm | Yellow Rolesor (Oystersteel and yellow gold) | €21,300 | $12,300–$20,500 | 134 |
 Oyster Perpetual 31 277200 | Not recorded | 31 mm | Oystersteel | €6,100 | $6,350–$10,600 | 133 |
 Yacht-Master 42 226627 | 2023–present | 42 mm | RLX titanium | €15,600 | $17,900–$29,800 | 123 |
 Land-Dweller 127334 | 2025–present | 40 mm | Not recorded | €15,950 | $17,800–$29,700 | 114 |
 Datejust 36 126233 | Not recorded | 36 mm | Yellow Rolesor (steel & yellow gold) | €15,050 | $10,300–$17,200 | 105 |
 Day-Date 40 228235 | Not recorded | 40 mm | 18k Everose gold | €50,200 | $38,000–$63,400 | 102 |
 Yacht-Master 40 126621 | Not recorded | 40 mm | Everose Rolesor (Oystersteel and 18k Everose gold) | €18,750 | $11,900–$19,800 | 98 |
 Day-Date 40 228238 | 2015–present | 40 mm | 18k yellow gold | €46,700–€57,500 | $29,000–$61,800 | 74 |
 Yacht-Master 42 226659 | 2019–present | 42 mm | 18k white gold | €37,050 | $21,400–$35,600 | 74 |
 GMT-Master II 126715CHNR | 2018–present | 40 mm | 18k Everose gold | €49,200 | $29,600–$49,300 | 69 |
 Oyster Perpetual 28 276200 | Not recorded | 28 mm | Oystersteel | €6,000 | $4,850–$10,000 | 69 |
 Cosmograph Daytona 126503 | 2023–present | 40 mm | Oystersteel and 18k yellow gold (Yellow Rolesor) | €23,300–€25,350 | $18,900–$31,500 | 66 |
 Datejust 31 278240 | Not recorded | 31 mm | Steel (Oystersteel) | €7,700 | $6,500–$10,900 | 58 |
 Datejust 41 126303 | 2016–present | 41 mm | Yellow Rolesor (steel & yellow gold) | €16,000–€18,800 | $9,350–$15,600 | 56 |
 Datejust 41 126301 | 2016–present | 41 mm | Everose Rolesor (steel & Everose gold) | €16,500 | $9,950–$16,600 | 53 |
 Yacht-Master 37 268622 | Not recorded | 37 mm | Stainless steel (with platinum bezel) | €12,150 | $9,050–$15,100 | 51 |
 Yacht-Master 40 126655 | Not recorded | 40 mm | 18k Everose gold | €34,850–€53,050 | $21,400–$35,600 | 51 |
| Lady-Datejust 279173 | Not recorded | 28 mm | Yellow Rolesor (steel & yellow gold) | €13,700–€14,300 | $8,100–$16,800 | 50 |
 Datejust 36 126231 | 2018–present | 36 mm | Everose Rolesor (steel & Everose gold) | €15,450–€16,750 | $9,800–$20,300 | 49 |
 Land-Dweller 127234 | Not recorded | 36 mm | Steel and gold | €14,950 | $14,100–$23,500 | 49 |
 Sky-Dweller 336933 | Not recorded | 42 mm | Yellow Rolesor (steel and 18k yellow gold) | €22,800–€23,450 | $16,900–$28,200 | 49 |
 Explorer 124273 | 2021–present | 36 mm | Yellow Rolesor (Oystersteel and 18k yellow gold) | €13,850 | $7,650–$12,800 | 48 |
 Cosmograph Daytona 126519LN | 2023–present | 40 mm | 18k white gold | €41,550–€46,050 | $35,900–$59,800 | 40 |
 Submariner Date 126618LB | 2020–present | 41 mm | 18k yellow gold | €47,100 | $29,900–$49,900 | 40 |
 Lady-Datejust 279160 | Not recorded | 28 mm | Steel (Oystersteel) | €7,600 | $5,400–$9,000 | 39 |
 Cosmograph Daytona 126515LN | 2023–present | 40 mm | 18k Everose gold | €41,550–€46,050 | $35,800–$59,600 | 36 |
 Lady-Datejust 279174 | Not recorded | 28 mm | White Rolesor (steel & white gold) | €8,900–€11,750 | $6,350–$13,200 | 34 |
 Cosmograph Daytona 126518LN | 2023–present | 40 mm | 18k yellow gold | €39,550–€44,050 | $33,500–$69,500 | 33 |
 GMT-Master II 126718GRNR | 2023–present | 40 mm | 18k yellow gold | €47,100 | $28,600–$59,400 | 28 |
 Datejust 31 278273 | Not recorded | 31 mm | Yellow Rolesor (steel & yellow gold) | €13,150–€15,600 | $12,800–$21,300 | 27 |
 Lady-Datejust 279171 | Not recorded | 28 mm | Everose Rolesor (steel & Everose gold) | €12,600–€15,050 | $10,700–$17,800 | 27 |
 GMT-Master II 126719BLRO (Meteorite dial) | 2019–present | 40 mm | 18k white gold | €51,550 | $44,500–$74,200 | 26 |
 Yacht-Master 37 268621 | Not recorded | 37 mm | Everose Rolesor (stainless steel and 18k Everose gold) | €16,800 | $10,400–$17,300 | 26 |
 GMT-Master II 126719BLRO | 2018–present | 40 mm | 18k white gold | €49,200 | $26,200–$54,400 | 25 |
 Cosmograph Daytona 126508 | 2023–present | 40 mm | 18k yellow gold | €51,100–€53,150 | $43,200–$71,900 | 22 |
 Perpetual 1908 52506 | 2024–present | 39 mm | 950 platinum | €32,700 | $29,800–$49,600 | 21 |
 Cosmograph Daytona 126509 | 2023–present | 40 mm | 18k white gold | €54,700–€56,750 | $37,300–$62,200 | 20 |
 Sky-Dweller 336935 | 2023–present | 42 mm | 18k Everose gold | €58,900–€60,100 | $37,100–$77,100 | 20 |
 Perpetual 1908 52509 | 2023–present | 39 mm | 18 ct white gold | €28,000 | $17,200–$28,700 | 19 |
 Yacht-Master 42 226658 | 2022–present | 42 mm | 18k yellow gold | €35,350 | $20,200–$42,000 | 19 |
 Datejust 36 126284RBR | Not recorded | 36 mm | White Rolesor (steel & white gold) | €17,500–€20,500 | $13,100–$27,200 | 18 |
 Yacht-Master 37 268655 | Not recorded | 37 mm | 18k Everose gold | €30,050–€47,150 | $15,400–$32,000 | 18 |
 Land-Dweller 127335 | 2025–present | 40 mm | Rose gold | €50,100 | $37,500–$77,900 | 15 |
 Datejust 31 278271 | Not recorded | 31 mm | Everose Rolesor (steel & Everose gold) | €13,550–€16,000 | $10,000–$20,900 | 14 |
| Yacht-Master II 126680 | 2026–present | 44 mm | Oystersteel | €19,850 | $19,500–$32,500 | 14 |
 Cosmograph Daytona 126505 | 2023–present | 40 mm | 18k Everose gold | €54,700–€56,750 | $39,200–$65,400 | 13 |
 Lady-Datejust 279383RBR | Not recorded | 28 mm | Yellow Rolesor (steel & yellow gold) | €18,450–€21,750 | $12,100–$25,200 | 13 |
| Oyster Perpetual 41 134303 | 2026–present | 41 mm | Oystersteel with 18k yellow gold bezel and crown | €9,400 | $11,700–$19,500 | 13 |
 Deepsea Challenge 126067 | 2022–present | 50 mm | RLX titanium (grade 5 titanium) | €28,300 | $26,800–$55,700 | 11 |
 Datejust 36 126281RBR | Not recorded | 36 mm | Everose Rolesor (steel & Everose gold) | €23,450–€25,250 | $13,800–$28,700 | 10 |
 Day-Date 36 128238 | Not recorded | 36 mm | 18 ct yellow gold | Not confirmed | $29,300–$62,700 | 10 |
 Deepsea 136668LB | 2024–present | 44 mm | Yellow gold case with RLX titanium caseback | €63,000 | $42,300–$87,900 | 10 |
 Sky-Dweller 336238 | Not recorded | 42 mm | 18k yellow gold (on Oysterflex bracelet) | €47,550 | $28,000–$46,700 | 10 |
 Submariner Date 126618LN | 2020–present | 41 mm | 18k yellow gold | €47,100 | $27,100–$56,300 | 10 |
 Datejust 36 126203 | Not recorded | 36 mm | Yellow Rolesor (steel & yellow gold) | €14,200–€16,250 | $8,300–$17,200 | 9 |
 Cosmograph Daytona 126506 | 2023–present | 40 mm | Platinum | €82,100–€88,500 | $86,800–$180,000 | 8 |
 Datejust 31 278383RBR | Not recorded | 31 mm | Yellow Rolesor (steel & yellow gold) | €21,900–€23,400 | $15,700–$32,600 | 8 |
 Lady-Datejust 279381RBR | Not recorded | 28 mm | Everose Rolesor (steel & Everose gold) | €19,000–€22,250 | $12,700–$26,300 | 8 |
 Sky-Dweller 336239 | 2023–present | 42 mm | Not recorded | €49,400 | $25,100–$52,200 | 8 |
 Sky-Dweller 336938 | Not recorded | 42 mm | 18k yellow gold | €55,600–€56,800 | $42,400–$88,000 | 8 |
 Datejust 36 126201 | Not recorded | 36 mm | Everose Rolesor (steel & Everose gold) | €15,300 | $7,350–$15,200 | 7 |
 Lady-Datejust 279384RBR | Not recorded | 28 mm | White Rolesor (steel & white gold) | €15,900–€18,550 | $10,600–$21,900 | 7 |
 Datejust 31 278384RBR | Not recorded | 31 mm | White Rolesor (steel & white gold) | €18,950–€19,350 | $13,200–$27,400 | 5 |
 Lady-Datejust 279161 | Not recorded | 28 mm | Everose Rolesor (steel & Everose gold) | €11,900–€15,150 | $6,700–$13,900 | 5 |
 Perpetual 1908 52508 | 2023–present | 39 mm | 18 ct yellow gold | €26,800–€37,900 | Not enough data yet | 21 |
 Lady-Datejust 279163 | Not recorded | 28 mm | Yellow Rolesor (steel & yellow gold) | €12,200–€14,850 | Not enough data yet | 5 |
 Datejust 31 278343RBR | Not recorded | 31 mm | Yellow Rolesor (steel & yellow gold) | €17,700–€19,200 | Not enough data yet | 4 |
 Datejust 31 278344RBR | Not recorded | 31 mm | White Rolesor (steel & white gold) | €12,600–€14,650 | Not enough data yet | 4 |
 Datejust 31 278381RBR | Not recorded | 31 mm | Everose Rolesor (steel & Everose gold) | €21,250 | Not enough data yet | 4 |
 Land-Dweller 127235 | Not recorded | 36 mm | Rose gold | €45,600 | Not enough data yet | 4 |
 Sky-Dweller 336235 | Not recorded | Not recorded | 18k Everose gold (on Oysterflex bracelet) | €49,400 | Not enough data yet | 4 |
 GMT-Master II 126729VTNR | 2025–present | 40 mm | 18k white gold | €50,650 | Not enough data yet | 3 |
 Lady-Datejust 279138RBR | Not recorded | 28 mm | 18 ct yellow gold | €43,500–€57,900 | Not enough data yet | 3 |
 Lady-Datejust 279175 | Not recorded | 28 mm | 18 ct Everose gold | €34,500–€50,100 | Not enough data yet | 3 |
 Datejust 31 278243 | Not recorded | 31 mm | Yellow Rolesor (steel & yellow gold) | €12,400–€14,850 | Not enough data yet | 2 |
 Datejust 31 278288RBR | Not recorded | 31 mm | 18 ct yellow gold | €52,550 | Not enough data yet | 2 |
 Day-Date 128396TBR | Not recorded | 36 mm | Platinum | Not confirmed | Not enough data yet | 2 |
 Land-Dweller 127236 | Not recorded | 36 mm | Platinum | €61,800 | Not enough data yet | 2 |
 Cosmograph Daytona 126589RBR | Not recorded | Not recorded | 18k white gold | €74,450 | Not enough data yet | 1 |
 Cosmograph Daytona 126598TBR | Not recorded | Not recorded | 18k yellow gold | €145,000 | Not enough data yet | 1 |
 Datejust 31 278241 | Not recorded | 31 mm | Everose Rolesor (steel & Everose gold) | €12,850–€13,450 | Not enough data yet | 1 |
 Day-Date 40 228398TBR | Not recorded | 40 mm | Yellow gold | €103,800 | Not enough data yet | 1 |
 GMT-Master II 126715CHNR (Tiger Iron dial) | 2025–present | 40 mm | 18k Everose gold | €53,500 | Not enough data yet | 1 |
 Lady-Datejust 279135RBR | Not recorded | 28 mm | 18 ct Everose gold | €47,600–€60,800 | Not enough data yet | 1 |
 Lady-Datejust 279178 | Not recorded | 28 mm | 18 ct yellow gold | €33,650–€35,450 | Not enough data yet | 1 |
 Cosmograph Daytona 126535TBR | Not recorded | Not recorded | 18k Everose gold | €138,650 | Not enough data yet | None yet |
 Cosmograph Daytona 126538TBR | Not recorded | Not recorded | 18k yellow gold | €136,050 | Not enough data yet | None yet |
 Cosmograph Daytona 126539TBR | Not recorded | Not recorded | 18k white gold | €138,650 | Not enough data yet | None yet |
 Cosmograph Daytona 126579RBR | Not recorded | Not recorded | 18k white gold | €84,800 | Not enough data yet | None yet |
 Cosmograph Daytona 126595TBR | Not recorded | Not recorded | 18k Everose gold | €148,900 | Not enough data yet | None yet |
 Datejust 31 278278 | Not recorded | 31 mm | 18 ct yellow gold | €38,550 | Not enough data yet | None yet |
 Datejust 31 278285RBR | Not recorded | 31 mm | 18 ct Everose gold | €55,650–€56,050 | Not enough data yet | None yet |
 Datejust 31 278289RBR | Not recorded | 31 mm | 18 ct white gold | €53,600–€55,650 | Not enough data yet | None yet |
 Day-Date 36 128236 | Not recorded | 36 mm | Platinum | €62,300–€66,900 | Not enough data yet | None yet |
| Day-Date 40 228235JG | Not recorded | 40 mm | 18k Jubilee Gold | Not confirmed | Not enough data yet | None yet |
 Day-Date 128395TBR | Not recorded | Not recorded | Rose gold | €94,400–€96,950 | Not enough data yet | None yet |
 Day-Date 128398TBR | Not recorded | Not recorded | Yellow gold | €87,800–€119,300 | Not enough data yet | None yet |
 Day-Date 128399TBR | Not recorded | Not recorded | White gold | €95,900–€100,400 | Not enough data yet | None yet |
 GMT-Master II 126718GRNR (Tiger Iron dial) | 2025–present | 40 mm | 18k yellow gold | €51,400 | Not enough data yet | None yet |
 Lady-Datejust 279139RBR | Not recorded | 28 mm | 18 ct white gold | €47,600 | Not enough data yet | None yet |
 Land-Dweller 127336 | 2025–present | 40 mm | Platinum | €66,400 | Not enough data yet | None yet |
 Land-Dweller 127285TBR | Not recorded | Not recorded | Rose gold | €95,900 | Not enough data yet | None yet |
 Land-Dweller 127286TBR | Not recorded | Not recorded | Platinum | €99,300 | Not enough data yet | None yet |
 Land-Dweller 127385TBR | Not recorded | Not recorded | Rose gold | €112,200 | Not enough data yet | None yet |
 Land-Dweller 127386TBR | Not recorded | Not recorded | Platinum | €122,300 | Not enough data yet | None yet |
| Oyster Perpetual 34 124205 | 2026–present | 34 mm | 18k Everose gold | from €39,200 | Not enough data yet | None yet |
| Oyster Perpetual 34 124208 | 2026–present | 34 mm | 18k yellow gold | from €36,400 | Not enough data yet | None yet |
| Perpetual Padellone 53505 | Not recorded | 39 mm | Rose gold | Not confirmed | Not enough data yet | None yet |
| Perpetual Padellone 53506 | Not recorded | 39 mm | Platinum | Not confirmed | Not enough data yet | None yet |
| Yacht-Master II 126688 | 2026–present | 44 mm | 18k yellow gold | €56,700 | Not enough data yet | None yet |
Every reference our catalog records as in production. Retail appears only where we can cite the brand's own published price; the pre-owned range appears only where enough recent sales back it.
Which one should I buy?
By case size
- 28 mm: 15 references, lowest published range $5,400–$9,000 (Lady-Datejust 279160).
- 31 mm: 15 references, lowest published range $6,350–$10,600 (Oyster Perpetual 31 277200).
- 34 mm: 3 references, lowest published range $5,650–$9,450 (Oyster Perpetual 34 124200).
- 36 mm: 17 references, lowest published range $5,950–$9,900 (Explorer 124270).
- 37 mm: 3 references, lowest published range $9,050–$15,100 (Yacht-Master 37 268622).
- 39 mm: 5 references, lowest published range $17,200–$28,700 (Perpetual 1908 52509).
- 40 mm: 33 references, lowest published range $6,350–$10,600 (Air-King 126900).
- 41 mm: 16 references, lowest published range $7,700–$12,800 (Oyster Perpetual 41 134300).
- 42 mm: 10 references, lowest published range $8,250–$13,800 (Explorer II 226570).
- 43 mm: 2 references, lowest published range $8,650–$14,400 (Sea-Dweller 126600).
- 44 mm: 4 references, lowest published range $10,700–$17,800 (Deepsea 136660DB).
- 50 mm: 1 reference, lowest published range $26,800–$55,700 (Deepsea Challenge 126067).
By case metal
- Gold: 57 references, for example Day-Date 40 228235, Day-Date 40 228238, Yacht-Master 42 226659.
- Steel and gold: 42 references, for example Datejust 41 126334, Datejust 36 126234, Datejust 41 126333.
- Steel: 25 references, for example Datejust 41 126300, Submariner Date 126610LN, Submariner Date “Starbucks” 126610LV.
- Platinum: 9 references, for example Perpetual 1908 52506, Cosmograph Daytona 126506, Day-Date 128396TBR.
- Titanium: 3 references, for example Yacht-Master 42 226627, Deepsea Challenge 126067, Deepsea 136668LB.
Most sold prices on file
- Datejust 41 126300: 1603 sold prices
- Datejust 41 126334: 1114 sold prices
- Submariner Date 126610LN: 1017 sold prices
- Submariner Date “Starbucks” 126610LV: 751 sold prices
- Submariner 124060: 661 sold prices
Retail and pre-owned are different numbers
Retail is what the brand lists a new watch at, and it only exists for references in production. A pre-owned range is built from sold prices of that reference and covers every condition. When both are known, the table shows them side by side, so you can see whether buying new or pre-owned makes sense for the reference you want.
What moves the cost
The table lets you compare like with like. Within one model, the case metal moves the number most: compare a steel, a steel and gold, and a gold version in the case column and the range column. Complications matter too, so a Cosmograph Daytona chronograph or a GMT-Master II with its second time zone sits apart from a time-only Oyster Perpetual.
How to use this price list
- Sort the range column to see the lowest pre-owned midpoints first.
- Open a reference for its full page: specs, what moves its price, and the sold prices behind the range.
- For discontinued references, see our pre-owned Rolex and vintage Rolex pages.
- If price is your main filter, our cheapest Rolex page ranks every reference with a published range.
Frequently asked questions
How much does a Rolex cost?
Pre-owned, the references on this list with a published range have midpoints from $7,200 for the Lady-Datejust 279160 to $134,000 for the Cosmograph Daytona 126506. Retail starts at €6,000 for the Oyster Perpetual 28 276200 among the references where we can cite it.
What is the retail price of a Rolex?
We show retail for 134 references on this list, taken from published retail price lists and shown in the list's own currency, each with the date it applied. The lowest is €6,000 for the Oyster Perpetual 28 276200. The retail column of the table fills in as prices are confirmed.
Why are pre-owned prices different from retail?
Retail is the brand's list price for a new watch. Pre-owned ranges come from sold results, so they reflect what buyers paid for that reference in its condition, with or without box and papers. The two can differ in either direction, which is why the table shows both where we have them.
Can you get a Rolex on a smaller budget?
The lowest pre-owned midpoint among the references on this list is $7,200 for the Lady-Datejust 279160. Discontinued references are not on this list; our cheapest Rolex page ranks every reference with a published range, old or new.
Is this the full Rolex price list?
It covers every reference our catalog records as in production. Discontinued references are not on it, because they are only sold pre-owned; you will find them on their collection pages and on our pre-owned Rolex page.
Why do some references show no price?
We only publish a pre-owned range when enough recent, sourced sale results back it, and a retail price only when we can cite it. A reference without either still lists its years, size and case, plus how many sold prices are on file.
Where to buy
- Dealers. Choose one that offers a return period and puts the reference, serial and condition in writing.
- Auction houses. Results are public after the sale, and a buyer's premium is added to the hammer price.
- Private sellers. Meet somewhere safe, check the papers against the watch, and pay in a traceable way.
Wherever you buy, have a watchmaker confirm the movement and serial before any return period ends. Each reference page above shows the recent sold prices we have on file, so you can compare an asking price with what the same reference has sold for.
Selling or valuing one?
Don't know the reference? Start with the model family
From the blog
- First Rolex buying guide: how to choose your first watchChoosing a first Rolex: the questions to answer first, the references most first-time buyers compare, new or pre-owned, and what it costs to own over time.
- How Rolex prices are calculated: from sold results to a rangeHow Rolex prices are calculated on WristPrices: recorded sales, box and papers and condition adjustments, recency weighting, a range and a confidence level.
- Rolex prices 2026: list price increases and the pre-owned marketRolex prices in 2026: two list price increases, a Pepsi reported discontinued, the Land-Dweller's first year and twelve-month moves by collection.
- Rolex resale value: what decides what yours sells forRolex resale value comes down to the reference, condition, box and papers, and how you sell. See the factors, our sold-price data and a checklist.
- Rolex retail vs market price: each current model against its listRolex retail vs market price for current models: which trade above their published list price, which sit close and which sell below it, from our sold data.
- Steel vs gold Rolex resale: what sold prices show, model by modelSteel vs gold Rolex resale from our sold data: each metal's market price against its list price, converted at the ECB rate, plus long-run results by model.
- Which Rolex holds its value best? Retail, market and long-run salesWhich Rolex holds its value best? We compare list prices with pre-owned market prices, and long-run sold results for references with years of history.