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Rolex Datejust 31 278273

Datejust · In production

Rolex Datejust 31 278273 with a white dial with Roman numerals and a fluted yellow gold bezel on a yellow Rolesor Oyster bracelet, front viewRolex Datejust 31 278273 with a white dial with Roman numerals and a fluted yellow gold bezel, a pre-owned example, studio close-up of the case

Range published · high confidence

Worth about $17,100 pre-owned, with box and papers

▲3.9% in 12 monthsList price €13,150–€15,600 (January 2026)

With box and papers
$12,800–$21,300
Watch only (about)
$11,100–$18,500

Private-sale level for a pre-owned watch with box and papers, from recent eBay and auction results, weighted toward the newest; newest sale October 9, 2026. Retail shown is the retail list price in France per 41watch, January 2026, depending on dial and bracelet.

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High confidence: 27 sold results in the last 24 months (24 on eBay and 3 at auction), 4 in the last 90 days, weighted toward recent sales (half-life 180 days). Range at least ±25% around the market price. In our walk-forward backtest over the past year, 91% of 25632 later sales fell inside high-confidence ranges like this one.

Prices last updated October 26, 2026.

Recent sales

43 sold results since Dec 6, 2023, newest first

eBay sold
$15,600 median12 sales, last 12 months
Auction sold
$17,000 median3 sales, last 12 months

Individual sale results behind our data, from eBay and auction houses. Each watch differs in condition and set.

Forum rows are posts on Reddit r/Watchexchange, RolexForums and WatchUSeek that the seller marked sold. The amount is the listed price when marked sold, not a confirmed sale price, and forum rows do not feed our price.

Price by condition

“Prices” counts how many of the 27 sold prices from 27 sales behind the headline fall in each condition. 22 prices have no recorded condition and count only toward the headline range. All of these observations are sold prices. Method version fv-2.0.
ConditionBox and papersRangeTypicalPrices
UnwornAny$15,300–$20,600$18,0005

Price history

May 2025: $18,600 median (2 observations)Jul 2025: $12,300 median (3 observations)Aug 2025: $16,400 median (3 observations)Mar 2026: $15,300 median (2 observations)Jun 2026: $16,900 median (2 observations)Jul 2026: $17,000 median (3 observations)Sep 2026: $16,400 median (2 observations)
Monthly median of recorded sold results, before any adjustment for condition or box and papers.
Show price history as a table
MonthMedianObservations
May 2025$18,6002
Jul 2025$12,3003
Aug 2025$16,4003
Mar 2026$15,3002
Jun 2026$16,9002
Jul 2026$17,0003
Sep 2026$16,4002

Datejust 31 278273 price history over the years

  • eBay sold (from 2024), quarterly, 34 sales
Q1 2024, eBay sold: $13,800 median of 4 salesQ4 2024, eBay sold: $15,000 median of 3 salesQ2 2025, eBay sold: $17,400 median of 3 salesQ3 2025, eBay sold: $16,100 median of 6 salesQ4 2025, eBay sold: $14,500 median of 3 salesQ1 2026, eBay sold: $13,400 median of 3 salesQ3 2026, eBay sold: $16,400 median of 4 sales
Q4 2025, eBay sold: $14,500 median of 3 salesQ1 2026, eBay sold: $13,400 median of 3 salesQ3 2026, eBay sold: $16,400 median of 4 sales
Median price per month or quarter. A point needs at least 3 records in its month or quarter; a gap in a line means too few records, and nothing is filled in. Historical context only: these series do not feed the price shown above.
Show long-range history as a table
eBay sold (from 2024), quarterly, 34 sales
QuarterMedianSales
Q1 2024$13,8004
Q4 2024$15,0003
Q2 2025$17,4003
Q3 2025$16,1006
Q4 2025$14,5003
Q1 2026$13,4003
Q3 2026$16,4004

About the Datejust 31 278273

The Rolex Datejust 31 278273 is a reference in the Rolex Datejust collection. It is in production. From our catalog: a 31 mm case in Yellow Rolesor (steel & yellow gold); bezel: Fluted, 18k yellow gold; movement: Calibre 2236. The specifications below list every fact we have sourced for this reference; anything we could not source is marked as not known.

What the sales say

27 sold results feed this range, 24 eBay sales and 3 auction results. The oldest sale listed here is dated December 6, 2023 and the newest October 9, 2026, a span of about 34 months. July 2026 saw the most activity, 3 sales in a single month. Auction results here come from Grailzee. Few references earn our top rating; this one does, thanks to a dense and consistent stream of results. The newest sale is 17 days old. Too few sales landed in the past 90 days to rate how much prices swing. A fair price for the 278273 can sit anywhere from about 25% below to 25% above the midpoint. Sales are thin, so older results keep their weight longer (a half-life of 180 days).

Its median over the last twelve months is 3.9% higher than the twelve months before, on 15 and 12 sales. Its sales history in our records starts in December 2023, too recent for a long-run comparison yet. By channel, eBay sales come in about 8% below auction results for this reference (12 eBay sales against 3 auction results). Part of any gap is the buyer's premium inside auction prices.

Without box and papers, the same 278273 is worth about 13% less on the ratio we measured for its collection (from 131 watch-only sales). The listed sales split 9 full sets to 0 watch-only and 3 partial, with 8 unworn; the rest gave no set details. Unworn full sets sell about 5% above worn ones across our data, so an unworn example sits above the headline. The lowest listed sale, on July 31, 2025 (on eBay, set not stated), came in about 46% below the worth-about figure; the highest, on August 3, 2026 (at Grailzee, unworn, full set), about 29% above the worth-about figure.

Close to it on price in the same family: Datejust 41 126331 price, Datejust 36 116243 price and Datejust 36 16238 price.

278273Datejust 31

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