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Rolex Datejust 31 278271

Datejust · In production

Rolex Datejust 31 278271 with a white dial with Roman numerals and a fluted Everose gold bezel on an Everose Rolesor Oyster bracelet, front viewRolex Datejust 31 278271 with a white dial with Roman numerals and a fluted Everose gold bezel, a pre-owned example, studio close-up of the case

Range published · moderate confidence

Worth about $15,500 pre-owned, with box and papers

▲15.6% in 12 monthsList price €13,550–€16,000 (January 2026)

With box and papers
$10,000–$20,900
Watch only (about)
$8,700–$18,100

Private-sale level for a pre-owned watch with box and papers, from recent eBay and auction results, weighted toward the newest; newest sale September 15, 2026. Retail shown is the retail list price in France per 41watch, January 2026, depending on dial and bracelet.

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Moderate confidence: 14 sold results in the last 24 months (12 on eBay and 2 at auction), 2 in the last 90 days, weighted toward recent sales (half-life 180 days). Range at least ±35% around the market price. In our walk-forward backtest over the past year, 83% of 8673 later sales fell inside moderate-confidence ranges like this one.

Prices last updated October 26, 2026.

Recent sales

28 sold results since Dec 3, 2023, newest first

eBay sold
$16,300 median4 sales, last 12 months
Auction sold
Too few in the last 12 months

Individual sale results behind our data, from eBay and auction houses. Each watch differs in condition and set.

Forum rows are posts on Reddit r/Watchexchange, RolexForums and WatchUSeek that the seller marked sold. The amount is the listed price when marked sold, not a confirmed sale price, and forum rows do not feed our price.

Price by condition

Not enough results with a recorded condition to split the range yet. The range above covers all 14 sold prices from 14 sales.

Datejust 31 278271 price history over the years

  • eBay sold (from 2024), quarterly, 20 sales
Q1 2024, eBay sold: $15,500 median of 4 salesQ2 2025, eBay sold: $13,300 median of 3 sales
Median price per month or quarter. A point needs at least 3 records in its month or quarter; a gap in a line means too few records, and nothing is filled in. Historical context only: these series do not feed the price shown above.
Show long-range history as a table
eBay sold (from 2024), quarterly, 20 sales
QuarterMedianSales
Q1 2024$15,5004
Q2 2025$13,3003

About the Datejust 31 278271

The Rolex Datejust 31 278271 is a reference in the Rolex Datejust collection. It is in production. From our catalog: a 31 mm case in Everose Rolesor (steel & Everose gold); bezel: Fluted, 18k Everose gold; movement: Calibre 2236. The specifications below list every fact we have sourced for this reference; anything we could not source is marked as not known.

What the sales say

The range for the 278271 rests on 14 sold results (12 eBay sales and 2 auction results), and the sales we list run from December 2023 to September 2026. February 2024 saw the most activity, 3 sales in a single month. Auction results here come from Grailzee. The label is moderate confidence, which suits a reference with a fair, not deep, run of sales. The newest sale is 41 days old. There were too few sales in the last 90 days for a volatility label. A fair price for the 278271 can sit anywhere from about 35% below to 35% above the midpoint. Because it changes hands rarely, a sale still counts for half after 180 days.

Twelve months on, the typical sale has gained about 15.6% against the year before. Its sales history in our records starts in December 2023, too recent for a long-run comparison yet.

Sellers without the original box and papers should expect roughly 13% less; that discount comes from 131 watch-only results in the same family. Of the 28 sales listed, 7 came as a full set, 0 as the watch alone and 0 with part of the set; 3 were described as unworn. Unworn full sets sell about 5% above worn ones across our data, so an unworn example sits above the headline. Listed sales ran from about 64% below the worth-about figure (February 24, 2025, on eBay, set not stated) to about 21% above the worth-about figure (February 24, 2026, on eBay, set not stated), which is the spread a seller should expect.

Close to it on price in the same family: Datejust 31 178384 price, Datejust 41 “Wimbledon” 126334 price and Datejust 36 126231 price.

278271Datejust 31

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