Rolex Datejust 31 278343RBR
Price range not published yet
Not enough market data yet to publish a price for this watch.
We only publish a range when enough recent, sourced sale results back it. There aren't enough yet for this watch. 4 qualifying sold prices are on file so far. List price €17,700–€19,200 (January 2026): retail list price in France per 41watch, January 2026, depending on dial and bracelet.
- Reference278343RBR
- StatusIn production
- Case31 mm
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Price data last checked October 26, 2026.
Recent sales
6 sold results since Jul 7, 2024, newest first
Individual sale results, not an estimate. Too few to publish a range yet, and each watch differs in condition and set.
- Jun 18, 2025$14,222
- Jan 9, 2025$15,000
- Jan 6, 2025$13,650
- Jan 2, 2025$14,300
- Oct 4, 2024$12,500
- Jul 7, 2024$14,495
No auction results in this period.
Forum rows are posts on Reddit r/Watchexchange, RolexForums and WatchUSeek that the seller marked sold. The amount is the listed price when marked sold, not a confirmed sale price, and forum rows do not feed our price.
Price by condition
We will show a range for each condition (unworn, excellent, good, fair) and a price history once enough sourced observations exist for the Datejust 31 278343RBR. When it is published, this section lists:
- a range and a typical figure for each condition, with and without box and papers
- how many sale results back each row, and the date of the newest one
- the monthly price history, with the same results as a table
About the Datejust 31 278343RBR
The Rolex Datejust 31 278343RBR is a reference in the Rolex Datejust collection. It is in production. From our catalog: a 31 mm case in Yellow Rolesor (steel & yellow gold); bezel: Set with diamonds, 18k yellow gold; movement: Calibre 2236. The specifications below list every fact we have sourced for this reference; anything we could not source is marked as not known.
What the sales say
More from the same collection: Datejust 36 116135 price, Datejust 36 116138 price and Datejust 36 116139 price.