Rolex Lady-Datejust 69174
Range published · moderate confidence
Worth about $4,300 pre-owned, with box and papers
- With box and papers
- $2,800–$5,800
- Watch only (about)
- $2,300–$4,850
Private-sale level for a pre-owned watch with box and papers, from recent eBay and auction results, weighted toward the newest; newest sale October 12, 2026.
Moving: Recent sale prices vary a fair amount from sale to sale. Over the last 90 days (15 sales), prices typically sat within about 18% of the middle. Below 10% we call a market stable, above 20% volatile.
Selling a 69174?See the range for your condition and set, then request offers. Free, no obligation, about a minute.
Moderate confidence: 120 sold results in the last 24 months (115 on eBay and 5 at auction), 15 in the last 90 days, weighted toward recent sales (half-life 180 days). Range at least ±35% around the market price. In our walk-forward backtest over the past year, 83% of 8673 later sales fell inside moderate-confidence ranges like this one.
Prices last updated October 26, 2026.
Recent sales
206 sold results since Nov 8, 2023, newest first
- eBay sold
- $3,950 median50 sales, last 12 months
- Auction sold
- Too few in the last 12 months
Individual sale results behind our data, from eBay and auction houses. Each watch differs in condition and set.
- Oct 12, 2026$5,263
- Oct 10, 2026$2,000
- Oct 8, 2026$4,315
- Oct 1, 2026$4,515
- Sep 26, 2026$3,887
- Sep 21, 2026$4,487
- Sep 21, 2026$4,440
- Sep 8, 2026$5,240
- Sep 2, 2026$4,603
- Aug 19, 2026$4,740
- Aug 17, 2026$3,225
- Aug 14, 2026$2,800
- Aug 9, 2026$5,500
- Aug 7, 2026$4,495
- Aug 5, 2026$3,300
- Aug 4, 2026$5,368
- Jul 16, 2026$4,430
- Jul 14, 2026$3,150
- Jul 13, 2026$4,901
- Jul 11, 2026$3,353
- Jul 6, 2026$6,566
- May 23, 2026$4,990
- May 20, 2026$2,850
- May 11, 2026$3,399
- May 8, 2026$6,590
- May 6, 2026$4,250
- May 5, 2026$3,895
- May 4, 2026$2,762
- May 4, 2026$3,150
- Apr 29, 2026$4,600
- Apr 26, 2026$3,596
- Apr 13, 2026$1,525
- Apr 5, 2026$5,059
- Mar 31, 2026$4,586
- Mar 21, 2026$3,800
- Mar 20, 2026$3,200
- Mar 19, 2026$3,207
- Mar 16, 2026$3,299
- Mar 10, 2026$3,901
- Mar 4, 2026$4,007
- Mar 2, 2026$2,008
- Feb 19, 2026$5,704
- Feb 16, 2026$3,300
- Feb 2, 2026$3,552
- Jan 26, 2026$6,000
- Jan 20, 2026$3,671
- Jan 7, 2026$3,857
- Dec 28, 2025$5,425
- Dec 7, 2025$3,400
- Dec 3, 2025$5,400
- Nov 16, 2025$4,890
- Nov 14, 2025$3,050
- Nov 11, 2025$4,750
- Nov 3, 2025$3,550
- Oct 30, 2025$3,774
- Oct 26, 2025$5,125
- Oct 22, 2025$4,077
- Oct 21, 2025$4,250
- Oct 15, 2025$3,714
- Oct 8, 2025$4,700
- Sep 5, 2025$2,751
- Sep 3, 2025$5,295
- Sep 1, 2025$3,050
- Aug 25, 2025$3,352
- Aug 21, 2025$5,383
- Aug 8, 2025$4,410
- Jul 29, 2025$4,257
- Jul 12, 2025$2,032
- Jul 10, 2025$5,593
- Jul 6, 2025$2,600
- Jun 29, 2025$3,900
- May 30, 2025$3,000
- May 29, 2025$2,492
- May 26, 2025$3,010
- May 23, 2025$5,361
- May 23, 2025$4,690
- May 22, 2025≈ approximately $3,213USD, converted from GBP 2,394 at the ECB rate of May 22, 2025
- May 20, 2025$3,207
- May 18, 2025$3,360
- May 12, 2025$3,898
- May 10, 2025≈ approximately $2,588USD, converted from EUR 2,300 at the ECB rate of May 9, 2025
- May 9, 2025$5,497
- May 8, 2025$4,548
- May 4, 2025$2,131
- Apr 28, 2025$3,700
- Apr 21, 2025$3,201
- Apr 20, 2025$2,650
- Apr 20, 2025$2,313
- Apr 17, 2025$3,800
- Apr 15, 2025$3,383
- Apr 10, 2025$3,284
- Apr 6, 2025$2,191
- Apr 1, 2025$3,950
- Mar 27, 2025$5,053
- Mar 24, 2025$5,361
- Mar 23, 2025$3,876
- Mar 22, 2025$4,290
- Mar 20, 2025$3,950
- Mar 19, 2025≈ approximately $2,452USD, converted from HKD 19,050 at the ECB rate of Mar 19, 2025
- Mar 18, 2025$2,975
- Mar 12, 2025$3,984
- Feb 24, 2025$4,599
- Feb 15, 2025$2,850
- Feb 13, 2025$3,000
- Feb 13, 2025$4,450
- Feb 10, 2025$2,800
- Feb 9, 2025$2,902
- Jan 30, 2025$4,250
- Jan 28, 2025$2,401
- Jan 27, 2025$3,745
- Jan 27, 2025$4,190
- Jan 25, 2025$4,050
- Jan 22, 2025$3,999
- Jan 9, 2025$3,709
- Jan 7, 2025$2,400
- Jan 2, 2025$2,900
- Dec 23, 2024$2,800
- Dec 17, 2024$5,961
- Dec 13, 2024$3,926
- Dec 10, 2024$3,250
- Nov 26, 2024$4,487
- Nov 22, 2024$3,280
- Nov 19, 2024$3,500
- Nov 15, 2024$4,250
- Nov 14, 2024$2,198
- Nov 13, 2024$4,499
- Nov 6, 2024$2,750
- Nov 4, 2024$4,404
- Nov 3, 2024$3,299
- Nov 1, 2024$1,791
- Oct 30, 2024$2,450
- Oct 27, 2024$3,022
- Oct 23, 2024$3,319
- Oct 15, 2024$3,500
- Oct 11, 2024$3,386
- Oct 8, 2024$2,025
- Oct 5, 2024$4,090
- Oct 5, 2024$4,100
- Oct 4, 2024$4,685
- Sep 30, 2024$2,700
- Sep 17, 2024$4,172
- Sep 15, 2024$4,190
- Sep 10, 2024$3,625
- Sep 7, 2024$2,297
- Sep 1, 2024$2,500
- Sep 1, 2024$4,250
- Aug 26, 2024$2,435
- Aug 1, 2024$5,131
- Jul 31, 2024$3,700
- Jul 30, 2024$4,600
- Jul 29, 2024$2,486
- Jul 23, 2024$4,500
- Jul 13, 2024$5,184
- Jul 9, 2024$3,900
- Jun 29, 2024$4,190
- Jun 15, 2024$3,780
- Jun 10, 2024$4,835
- Jun 10, 2024$4,961
- Jun 7, 2024$3,027
- Jun 2, 2024$2,509
- May 30, 2024$4,300
- May 28, 2024$5,435
- May 24, 2024$2,848
- May 10, 2024$3,990
- May 9, 2024$2,329
- May 3, 2024$1,500
- Apr 29, 2024$2,225
- Apr 22, 2024$2,560
- Apr 17, 2024$3,727
- Apr 14, 2024$2,910
- Apr 11, 2024$2,161
- Apr 10, 2024$4,190
- Mar 25, 2024$2,140
- Mar 25, 2024$2,277
- Mar 22, 2024$3,731
- Mar 22, 2024$3,104
- Mar 21, 2024$4,190
- Mar 16, 2024$4,250
- Feb 14, 2024$4,980
- Feb 12, 2024$2,000
- Jan 21, 2024$2,665
- Jan 16, 2024$3,121
- Jan 12, 2024$1,312
- Jan 12, 2024$4,050
- Jan 7, 2024$2,933
- Dec 25, 2023$3,117
- Dec 24, 2023$3,058
- Dec 23, 2023$4,000
- Dec 18, 2023$3,916
- Dec 15, 2023$4,172
- Dec 15, 2023$4,195
- Dec 13, 2023$1,995
- Dec 11, 2023$3,769
- Dec 8, 2023$2,500
- Dec 6, 2023$2,177
- Dec 3, 2023$3,792
- Nov 30, 2023$3,951
- Nov 30, 2023$2,828
- Nov 29, 2023$3,990
- Nov 28, 2023$4,208
- Nov 27, 2023$3,350
- Nov 27, 2023$3,990
- Nov 22, 2023$3,550
- Nov 17, 2023$3,359
- Nov 14, 2023$6,000
- Nov 8, 2023$3,572
Forum rows are posts on Reddit r/Watchexchange, RolexForums and WatchUSeek that the seller marked sold. The amount is the listed price when marked sold, not a confirmed sale price, and forum rows do not feed our price.
Price by condition
| Condition | Box and papers | Range | Typical | Prices |
|---|---|---|---|---|
| Excellent | Any | $2,950–$4,500 | $3,500 | 3 |
Price history
Show price history as a table
| Month | Median | Observations |
|---|---|---|
| Oct 2024 | $2,750 | 2 |
| Nov 2024 | $3,300 | 9 |
| Dec 2024 | $3,950 | 3 |
| Jan 2025 | $3,750 | 8 |
| Feb 2025 | $2,900 | 5 |
| Mar 2025 | $4,150 | 6 |
| Apr 2025 | $3,250 | 8 |
| May 2025 | $3,200 | 13 |
| Jul 2025 | $4,250 | 3 |
| Aug 2025 | $4,400 | 3 |
| Sep 2025 | $3,050 | 3 |
| Oct 2025 | $4,150 | 6 |
| Nov 2025 | $3,550 | 3 |
| Dec 2025 | $5,400 | 3 |
| Jan 2026 | $3,850 | 3 |
| Feb 2026 | $4,650 | 2 |
| Mar 2026 | $3,550 | 8 |
| Apr 2026 | $4,100 | 4 |
| May 2026 | $3,400 | 7 |
| Jul 2026 | $4,450 | 5 |
| Aug 2026 | $4,600 | 6 |
| Sep 2026 | $4,500 | 5 |
| Oct 2026 | $4,400 | 4 |
Lady-Datejust 69174 price history over the years
- eBay sold (from 2023), monthly, 184 sales
Show long-range history as a table
| Month | Median | Sales |
|---|---|---|
| Nov 2023 | $3,950 | 9 |
| Dec 2023 | $3,750 | 11 |
| Jan 2024 | $2,950 | 5 |
| Mar 2024 | $3,100 | 5 |
| Apr 2024 | $2,750 | 6 |
| May 2024 | $3,400 | 6 |
| Jun 2024 | $4,200 | 5 |
| Jul 2024 | $4,500 | 5 |
| Sep 2024 | $3,150 | 6 |
| Oct 2024 | $3,400 | 9 |
| Nov 2024 | $3,300 | 9 |
| Dec 2024 | $3,950 | 3 |
| Jan 2025 | $3,750 | 8 |
| Feb 2025 | $2,900 | 5 |
| Mar 2025 | $4,300 | 5 |
| Apr 2025 | $3,250 | 8 |
| May 2025 | $3,350 | 11 |
| Jul 2025 | $4,250 | 3 |
| Aug 2025 | $4,400 | 3 |
| Sep 2025 | $3,050 | 3 |
| Oct 2025 | $4,150 | 6 |
| Nov 2025 | $3,550 | 3 |
| Dec 2025 | $5,400 | 3 |
| Jan 2026 | $3,850 | 3 |
| Mar 2026 | $3,550 | 8 |
| Apr 2026 | $4,100 | 4 |
| May 2026 | $3,400 | 7 |
| Jul 2026 | $4,450 | 5 |
| Aug 2026 | $4,600 | 6 |
| Sep 2026 | $4,500 | 5 |
| Oct 2026 | $4,500 | 3 |
About the Lady-Datejust 69174
The Rolex Lady-Datejust 69174 is a reference in the Rolex Lady-Datejust collection. From our catalog: a 26 mm case in Stainless steel with white gold bezel; bezel: Fluted, white gold. The specifications below list every fact we have sourced for this reference; anything we could not source is marked as not known.
What the sales say
Our record for the 69174 covers about 35 months of sales, November 2023 to October 2026, and 120 of those results stand behind the current figure (115 eBay sales and 5 auction results). No month was busier than May 2025, when 13 changed hands. The auction side of the record is Grailzee, Lyon & Turnbull and Dr. Crott (Auktionen Dr. H. Crott). Middle-tier confidence applies: enough evidence to frame a fair price, not enough to pin it tightly. The newest sale is under two weeks old. A spread of about 18% between recent sales gives it the Moving label, between steady and erratic. A fair price for the 69174 can sit anywhere from about 35% below to 35% above the midpoint. With steady but not heavy trading, the estimate gives a sale half its weight after 180 days.
Compared with the previous year, prices for the 69174 are 14.9% higher on the median. Its first recorded sale dates from November 2023, so a decade-scale view will have to wait.
Without box and papers, the same 69174 is worth about 17% less on the ratio we measured for its collection (from 35 watch-only sales). Paperwork varied: 30 complete, 3 bare, 25 incomplete. At the bottom of the list is a sale from January 12, 2024, on eBay, set not stated, about 69% below the worth-about figure; at the top, May 8, 2026, on eBay, set not stated, about 53% above the worth-about figure.
Shoppers comparing like with like often look next at Lady-Datejust 26 69163 price, Lady-Datejust 69173 price and Lady-Datejust 79160 price.