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Rolex Lady-Datejust 69278

Lady-Datejust

No photo of the 69278 yet

Range published · moderate confidence

Worth about $9,900 pre-owned, with box and papers

▲32.4% in 12 months

With box and papers
$6,450–$13,400
Watch only (about)
$5,350–$11,100

Private-sale level for a pre-owned watch with box and papers, from recent eBay and auction results, weighted toward the newest; newest sale September 21, 2026.

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Moderate confidence: 23 sold results in the last 24 months (21 on eBay and 2 at auction), 2 in the last 90 days, weighted toward recent sales (half-life 180 days). Range at least ±35% around the market price. In our walk-forward backtest over the past year, 83% of 8673 later sales fell inside moderate-confidence ranges like this one.

Prices last updated October 26, 2026.

Recent sales

48 sold results since Nov 16, 2023, newest first

eBay sold
$9,500 median7 sales, last 12 months
Auction sold
Too few in the last 12 months

Individual sale results behind our data, from eBay and auction houses. Each watch differs in condition and set.

Forum rows are posts on Reddit r/Watchexchange, RolexForums and WatchUSeek that the seller marked sold. The amount is the listed price when marked sold, not a confirmed sale price, and forum rows do not feed our price.

Price by condition

Not enough results with a recorded condition to split the range yet. The range above covers all 23 sold prices from 23 sales.

Price history

Apr 2025: $7,150 median (3 observations)May 2025: $6,800 median (3 observations)Jun 2025: $5,200 median (2 observations)Jul 2025: $4,750 median (2 observations)Dec 2025: $8,300 median (2 observations)Jan 2026: $11,700 median (2 observations)
Monthly median of recorded sold results, before any adjustment for condition or box and papers.
Show price history as a table
MonthMedianObservations
Apr 2025$7,1503
May 2025$6,8003
Jun 2025$5,2002
Jul 2025$4,7502
Dec 2025$8,3002
Jan 2026$11,7002

Lady-Datejust 69278 price history over the years

  • eBay sold (from 2023), quarterly, 45 sales
Q4 2023, eBay sold: $5,700 median of 5 salesQ1 2024, eBay sold: $6,550 median of 7 salesQ2 2024, eBay sold: $6,100 median of 7 salesQ3 2024, eBay sold: $4,300 median of 5 salesQ2 2025, eBay sold: $7,000 median of 8 salesQ3 2025, eBay sold: $6,000 median of 3 sales
Median price per month or quarter. A point needs at least 3 records in its month or quarter; a gap in a line means too few records, and nothing is filled in. Historical context only: these series do not feed the price shown above.
Show long-range history as a table
eBay sold (from 2023), quarterly, 45 sales
QuarterMedianSales
Q4 2023$5,7005
Q1 2024$6,5507
Q2 2024$6,1007
Q3 2024$4,3005
Q2 2025$7,0008
Q3 2025$6,0003

About the Lady-Datejust 69278

The Rolex Lady-Datejust 69278 is a reference in the Rolex Lady-Datejust collection. From our catalog: a 26 mm case in Yellow gold; bezel: Set with diamonds, 18k yellow gold. The specifications below list every fact we have sourced for this reference; anything we could not source is marked as not known.

What the sales say

Counting only completed sales, 23 sit inside the window that sets the figure (21 eBay sales and 2 auction results), and the dated list covers November 2023 to September 2026. No month was busier than April 2024, when 4 changed hands. On the auction side, the results are from Artcurial and Sotheby's. Its rating sits in the middle band, so allow for outliers when you hold an offer against the range. The newest sale is 35 days old. Recent trading is too sparse to say whether prices are calm or jumpy. A fair price for the 69278 can sit anywhere from about 35% below to 35% above the midpoint. Sales are thin, so older results keep their weight longer (a half-life of 180 days).

Twelve months on, the typical sale has gained about 32.4% against the year before. Its first recorded sale dates from November 2023, so a decade-scale view will have to wait.

Without box and papers, the same 69278 is worth about 17% less on the ratio we measured for its collection (from 35 watch-only sales). Paperwork varied: 0 complete, 1 bare, 5 incomplete. At the bottom of the list is a sale from January 2, 2025, on eBay, set not stated, about 72% below the worth-about figure; at the top, January 14, 2026, at Artcurial, set not stated, about 40% above the worth-about figure.

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69278Lady-Datejust

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