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Rolex Lady-Datejust 69178

Lady-Datejust

Rolex Lady-Datejust 69178 with a black dial with diamond markers and fluted bezel in yellow gold on a President bracelet, a pre-owned example, front view of the whole watchRolex Lady-Datejust 69178 with a black dial with diamond markers and fluted bezel in yellow gold on a President bracelet, a pre-owned example, studio close-up of the case

Range published · moderate confidence

Worth about $11,100 pre-owned, with box and papers

Volatile▲25.6% in 12 months

With box and papers
$7,250–$15,000
Watch only (about)
$6,000–$12,500

Private-sale level for a pre-owned watch with box and papers, from recent eBay and auction results, weighted toward the newest; newest sale October 21, 2026.

Volatile: Recent sale prices are spread widely, so any single figure is less certain. Over the last 90 days (24 sales), prices typically sat within about 27% of the middle. Below 10% we call a market stable, above 20% volatile.

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Moderate confidence: 239 sold results in the last 24 months (226 on eBay and 13 at auction), 24 in the last 90 days, weighted toward recent sales (half-life 30 days). Range at least ±35% around the market price. In our walk-forward backtest over the past year, 83% of 8673 later sales fell inside moderate-confidence ranges like this one.

Prices last updated October 26, 2026.

Recent sales

376 sold results since Oct 28, 2023, newest first

eBay sold
$9,100 median103 sales, last 12 months
Auction sold
$10,100 median8 sales, last 12 months

Individual sale results behind our data, from eBay and auction houses. Each watch differs in condition and set.

Forum rows are posts on Reddit r/Watchexchange, RolexForums and WatchUSeek that the seller marked sold. The amount is the listed price when marked sold, not a confirmed sale price, and forum rows do not feed our price.

Price by condition

“Prices” counts how many of the 239 sold prices from 238 sales behind the headline fall in each condition. 229 prices have no recorded condition and count only toward the headline range. All of these observations are sold prices. Method version fv-2.0.
ConditionBox and papersRangeTypicalPrices
ExcellentAny$6,400–$9,500$8,2507
GoodAny$5,800–$9,250$7,3503

Price history

Nov 2024: $6,050 median (7 observations)Dec 2024: $7,900 median (17 observations)Jan 2025: $6,100 median (11 observations)Feb 2025: $6,150 median (14 observations)Mar 2025: $6,700 median (10 observations)Apr 2025: $6,650 median (14 observations)May 2025: $7,400 median (15 observations)Jun 2025: $6,750 median (6 observations)Jul 2025: $7,350 median (10 observations)Aug 2025: $8,500 median (10 observations)Sep 2025: $8,100 median (3 observations)Oct 2025: $8,900 median (14 observations)Nov 2025: $7,950 median (3 observations)Dec 2025: $8,350 median (18 observations)Jan 2026: $9,450 median (9 observations)Feb 2026: $9,200 median (9 observations)Mar 2026: $9,500 median (14 observations)Apr 2026: $8,350 median (10 observations)May 2026: $9,800 median (5 observations)Jun 2026: $9,250 median (10 observations)Jul 2026: $11,100 median (9 observations)Aug 2026: $8,450 median (7 observations)Sep 2026: $11,000 median (11 observations)Oct 2026: $10,700 median (3 observations)
Monthly median of recorded sold results, before any adjustment for condition or box and papers.
Show price history as a table
MonthMedianObservations
Nov 2024$6,0507
Dec 2024$7,90017
Jan 2025$6,10011
Feb 2025$6,15014
Mar 2025$6,70010
Apr 2025$6,65014
May 2025$7,40015
Jun 2025$6,7506
Jul 2025$7,35010
Aug 2025$8,50010
Sep 2025$8,1003
Oct 2025$8,90014
Nov 2025$7,9503
Dec 2025$8,35018
Jan 2026$9,4509
Feb 2026$9,2009
Mar 2026$9,50014
Apr 2026$8,35010
May 2026$9,8005
Jun 2026$9,25010
Jul 2026$11,1009
Aug 2026$8,4507
Sep 2026$11,00011
Oct 2026$10,7003

Lady-Datejust 69178 price history over the years

  • Auction sold, quarterly, 37 sales
  • eBay sold (from 2023), monthly, 342 sales
Q2 2024, Auction sold: $6,150 median of 7 salesQ2 2025, Auction sold: $8,250 median of 3 salesNov 2023, eBay sold: $6,750 median of 4 salesDec 2023, eBay sold: $6,250 median of 15 salesJan 2024, eBay sold: $6,500 median of 9 salesFeb 2024, eBay sold: $6,350 median of 10 salesMar 2024, eBay sold: $5,050 median of 6 salesApr 2024, eBay sold: $5,750 median of 12 salesMay 2024, eBay sold: $6,300 median of 12 salesJun 2024, eBay sold: $7,000 median of 12 salesJul 2024, eBay sold: $8,050 median of 8 salesAug 2024, eBay sold: $7,450 median of 8 salesSep 2024, eBay sold: $6,550 median of 9 salesOct 2024, eBay sold: $6,050 median of 10 salesNov 2024, eBay sold: $6,050 median of 7 salesDec 2024, eBay sold: $7,650 median of 16 salesJan 2025, eBay sold: $6,100 median of 11 salesFeb 2025, eBay sold: $6,150 median of 14 salesMar 2025, eBay sold: $6,700 median of 10 salesApr 2025, eBay sold: $6,500 median of 13 salesMay 2025, eBay sold: $7,400 median of 13 salesJun 2025, eBay sold: $6,750 median of 6 salesJul 2025, eBay sold: $7,150 median of 9 salesAug 2025, eBay sold: $8,500 median of 10 salesSep 2025, eBay sold: $8,100 median of 3 salesOct 2025, eBay sold: $8,900 median of 14 salesNov 2025, eBay sold: $7,950 median of 3 salesDec 2025, eBay sold: $8,500 median of 17 salesJan 2026, eBay sold: $9,700 median of 8 salesFeb 2026, eBay sold: $9,200 median of 9 salesMar 2026, eBay sold: $9,200 median of 13 salesApr 2026, eBay sold: $8,350 median of 10 salesMay 2026, eBay sold: $9,800 median of 5 salesJun 2026, eBay sold: $9,150 median of 8 salesJul 2026, eBay sold: $11,100 median of 9 salesAug 2026, eBay sold: $8,450 median of 7 salesSep 2026, eBay sold: $11,000 median of 9 sales
Nov 2025, eBay sold: $7,950 median of 3 salesDec 2025, eBay sold: $8,500 median of 17 salesJan 2026, eBay sold: $9,700 median of 8 salesFeb 2026, eBay sold: $9,200 median of 9 salesMar 2026, eBay sold: $9,200 median of 13 salesApr 2026, eBay sold: $8,350 median of 10 salesMay 2026, eBay sold: $9,800 median of 5 salesJun 2026, eBay sold: $9,150 median of 8 salesJul 2026, eBay sold: $11,100 median of 9 salesAug 2026, eBay sold: $8,450 median of 7 salesSep 2026, eBay sold: $11,000 median of 9 sales
Median price per month or quarter. A point needs at least 3 records in its month or quarter; a gap in a line means too few records, and nothing is filled in. Historical context only: these series do not feed the price shown above.
Show long-range history as a table
Auction sold, quarterly, 37 sales
QuarterMedianSales
Q2 2024$6,1507
Q2 2025$8,2503
eBay sold (from 2023), monthly, 342 sales
MonthMedianSales
Nov 2023$6,7504
Dec 2023$6,25015
Jan 2024$6,5009
Feb 2024$6,35010
Mar 2024$5,0506
Apr 2024$5,75012
May 2024$6,30012
Jun 2024$7,00012
Jul 2024$8,0508
Aug 2024$7,4508
Sep 2024$6,5509
Oct 2024$6,05010
Nov 2024$6,0507
Dec 2024$7,65016
Jan 2025$6,10011
Feb 2025$6,15014
Mar 2025$6,70010
Apr 2025$6,50013
May 2025$7,40013
Jun 2025$6,7506
Jul 2025$7,1509
Aug 2025$8,50010
Sep 2025$8,1003
Oct 2025$8,90014
Nov 2025$7,9503
Dec 2025$8,50017
Jan 2026$9,7008
Feb 2026$9,2009
Mar 2026$9,20013
Apr 2026$8,35010
May 2026$9,8005
Jun 2026$9,1508
Jul 2026$11,1009
Aug 2026$8,4507
Sep 2026$11,0009

About the Lady-Datejust 69178

The Rolex Lady-Datejust 69178 is a reference in the Rolex Lady-Datejust collection. From our catalog: a 26 mm case in Yellow gold. The specifications below list every fact we have sourced for this reference; anything we could not source is marked as not known.

What the sales say

Behind the headline sit 239 completed sales, 226 eBay sales and 13 auction results, gathered from October 2023 through October 2026. December 2025 saw the most activity, 18 sales in a single month. Auction results here come from Sotheby's, HENRY's Auktionshaus and Grailzee. Our confidence in it is moderate, so read the range as the likely zone rather than a promise for any one watch. The newest sale is under two weeks old. Prices jump around for this one, about 27% apart lately, hence the Volatile label. A fair price for the 69178 can sit anywhere from about 35% below to 35% above the midpoint. It trades often, so older sales fade quickly (a half-life of 30 days).

Twelve months on, the typical sale has gained about 25.6% against the year before. We hold sales for it back to December 2010; a long-run summary needs at least five years of record. By channel, eBay sales come in about 10% below auction results for this reference (103 eBay sales against 8 auction results). Part of any gap is the buyer's premium inside auction prices.

Sellers without the original box and papers should expect roughly 17% less; that discount comes from 35 watch-only results in the same family. Of the 376 sales listed, 33 came as a full set, 4 as the watch alone and 43 with part of the set. The lowest listed sale, on April 21, 2024 (on eBay, set not stated), came in about 73% below the worth-about figure; the highest, on March 26, 2026 (at Loupe This, excellent condition, watch only), about 101% above the worth-about figure.

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69178Lady-Datejust

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