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Rolex Lady-Datejust 69173

Lady-Datejust

Rolex Lady-Datejust 69173 with a champagne dial and fluted yellow gold bezel in steel and yellow gold on a Jubilee bracelet, a pre-owned example, front view of the whole watchRolex Lady-Datejust 69173 with a champagne dial and fluted yellow gold bezel in steel and yellow gold on a Jubilee bracelet, a pre-owned example, studio close-up of the case

Range published · moderate confidence

Worth about $4,650 pre-owned, with box and papers

Volatile▲15% in 12 months

With box and papers
$3,000–$6,250
Watch only (about)
$2,500–$5,200

Private-sale level for a pre-owned watch with box and papers, from recent eBay and auction results, weighted toward the newest; newest sale October 18, 2026.

Volatile: Recent sale prices are spread widely, so any single figure is less certain. Over the last 90 days (148 sales), prices typically sat within about 27% of the middle. Below 10% we call a market stable, above 20% volatile.

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Moderate confidence: 1204 sold results in the last 24 months (1163 on eBay and 41 at auction), 148 in the last 90 days, weighted toward recent sales (half-life 30 days). Range at least ±35% around the market price. In our walk-forward backtest over the past year, 83% of 8673 later sales fell inside moderate-confidence ranges like this one.

Prices last updated October 26, 2026.

Recent sales

1904 sold results since Oct 30, 2023, newest first

eBay sold
$4,050 median568 sales, last 12 months
Auction sold
$4,350 median30 sales, last 12 months

Individual sale results behind our data, from eBay and auction houses. Each watch differs in condition and set.

Forum rows are posts on Reddit r/Watchexchange, RolexForums and WatchUSeek that the seller marked sold. The amount is the listed price when marked sold, not a confirmed sale price, and forum rows do not feed our price.

Price by condition

“Prices” counts how many of the 1204 sold prices from 1197 sales behind the headline fall in each condition. 1188 prices have no recorded condition and count only toward the headline range. All of these observations are sold prices. Method version fv-2.0.
ConditionBox and papersRangeTypicalPrices
UnwornAny$3,250–$4,350$3,8003
ExcellentAny$3,950–$5,350$4,6509
GoodAny$4,300–$5,800$5,0504

Price history

Oct 2024: $3,050 median (9 observations)Nov 2024: $3,100 median (72 observations)Dec 2024: $3,350 median (64 observations)Jan 2025: $3,000 median (39 observations)Feb 2025: $3,150 median (36 observations)Mar 2025: $3,500 median (50 observations)Apr 2025: $4,100 median (45 observations)May 2025: $3,600 median (48 observations)Jun 2025: $3,550 median (56 observations)Jul 2025: $3,600 median (41 observations)Aug 2025: $3,900 median (42 observations)Sep 2025: $3,750 median (64 observations)Oct 2025: $4,000 median (53 observations)Nov 2025: $4,300 median (47 observations)Dec 2025: $4,000 median (62 observations)Jan 2026: $3,850 median (30 observations)Feb 2026: $4,000 median (41 observations)Mar 2026: $3,800 median (56 observations)Apr 2026: $3,850 median (50 observations)May 2026: $4,250 median (57 observations)Jun 2026: $4,250 median (50 observations)Jul 2026: $4,050 median (51 observations)Aug 2026: $4,100 median (61 observations)Sep 2026: $4,400 median (57 observations)Oct 2026: $4,500 median (23 observations)
Monthly median of recorded sold results, before any adjustment for condition or box and papers.
Show price history as a table
MonthMedianObservations
Oct 2024$3,0509
Nov 2024$3,10072
Dec 2024$3,35064
Jan 2025$3,00039
Feb 2025$3,15036
Mar 2025$3,50050
Apr 2025$4,10045
May 2025$3,60048
Jun 2025$3,55056
Jul 2025$3,60041
Aug 2025$3,90042
Sep 2025$3,75064
Oct 2025$4,00053
Nov 2025$4,30047
Dec 2025$4,00062
Jan 2026$3,85030
Feb 2026$4,00041
Mar 2026$3,80056
Apr 2026$3,85050
May 2026$4,25057
Jun 2026$4,25050
Jul 2026$4,05051
Aug 2026$4,10061
Sep 2026$4,40057
Oct 2026$4,50023

Lady-Datejust 69173 price history over the years

Our price records for the Lady-Datejust 69173 go back to 2002. In 2011, forum listings marked sold had a median listed price of $2,000 (3 posts). In the 12 months to October 26, 2026, the same median was $5,350 (22 posts), up 168% on 2011. The highest quarterly median was $6,100 in Q2 2026 (10 posts), and the lowest was $2,650 in Q2 2019 (3 posts). Forum figures are the price a seller listed on Reddit r/Watchexchange, RolexForums or WatchUSeek when the post was marked sold, not a confirmed sale price.

  • Auction sold, quarterly, 74 sales
  • Forum (listed price when marked sold), quarterly, 146 posts
  • eBay sold (from 2023), monthly, 1,784 sales
Q4 2022, Auction sold: $2,750 median of 3 salesQ1 2023, Auction sold: $2,800 median of 3 salesQ4 2023, Auction sold: $3,050 median of 3 salesQ4 2024, Auction sold: $4,400 median of 4 salesQ2 2025, Auction sold: $4,200 median of 4 salesQ4 2025, Auction sold: $5,150 median of 9 salesQ1 2026, Auction sold: $3,500 median of 4 salesQ2 2026, Auction sold: $4,550 median of 3 salesQ3 2026, Auction sold: $4,150 median of 13 salesQ4 2026, Auction sold: $4,750 median of 4 salesQ3 2013, Forum (listed price when marked sold): $2,700 median of 3 postsQ4 2015, Forum (listed price when marked sold): $2,800 median of 3 postsQ4 2018, Forum (listed price when marked sold): $2,950 median of 3 postsQ2 2019, Forum (listed price when marked sold): $2,650 median of 3 postsQ4 2019, Forum (listed price when marked sold): $2,700 median of 5 postsQ2 2021, Forum (listed price when marked sold): $3,000 median of 4 postsQ4 2021, Forum (listed price when marked sold): $3,500 median of 3 postsQ1 2023, Forum (listed price when marked sold): $3,650 median of 3 postsQ4 2023, Forum (listed price when marked sold): $3,150 median of 4 postsQ1 2024, Forum (listed price when marked sold): $3,500 median of 9 postsQ2 2024, Forum (listed price when marked sold): $4,050 median of 6 postsQ3 2024, Forum (listed price when marked sold): $4,500 median of 5 postsQ4 2024, Forum (listed price when marked sold): $4,300 median of 8 postsQ1 2025, Forum (listed price when marked sold): $4,650 median of 8 postsQ2 2025, Forum (listed price when marked sold): $4,300 median of 6 postsQ4 2025, Forum (listed price when marked sold): $5,200 median of 9 postsQ1 2026, Forum (listed price when marked sold): $5,000 median of 3 postsQ2 2026, Forum (listed price when marked sold): $6,100 median of 10 postsQ3 2026, Forum (listed price when marked sold): $5,000 median of 3 postsOct 2023, eBay sold: $2,900 median of 12 salesNov 2023, eBay sold: $3,400 median of 62 salesDec 2023, eBay sold: $3,200 median of 80 salesJan 2024, eBay sold: $3,200 median of 49 salesFeb 2024, eBay sold: $3,150 median of 48 salesMar 2024, eBay sold: $2,950 median of 40 salesApr 2024, eBay sold: $2,850 median of 33 salesMay 2024, eBay sold: $3,000 median of 50 salesJun 2024, eBay sold: $3,050 median of 51 salesJul 2024, eBay sold: $3,150 median of 39 salesAug 2024, eBay sold: $3,000 median of 58 salesSep 2024, eBay sold: $3,050 median of 56 salesOct 2024, eBay sold: $3,500 median of 52 salesNov 2024, eBay sold: $3,100 median of 70 salesDec 2024, eBay sold: $3,400 median of 63 salesJan 2025, eBay sold: $3,000 median of 39 salesFeb 2025, eBay sold: $3,150 median of 36 salesMar 2025, eBay sold: $3,500 median of 49 salesApr 2025, eBay sold: $4,100 median of 45 salesMay 2025, eBay sold: $3,550 median of 45 salesJun 2025, eBay sold: $3,550 median of 55 salesJul 2025, eBay sold: $3,600 median of 41 salesAug 2025, eBay sold: $3,900 median of 42 salesSep 2025, eBay sold: $3,750 median of 64 salesOct 2025, eBay sold: $4,000 median of 50 salesNov 2025, eBay sold: $4,250 median of 44 salesDec 2025, eBay sold: $4,000 median of 59 salesJan 2026, eBay sold: $3,850 median of 30 salesFeb 2026, eBay sold: $4,050 median of 40 salesMar 2026, eBay sold: $3,800 median of 53 salesApr 2026, eBay sold: $3,850 median of 50 salesMay 2026, eBay sold: $4,250 median of 56 salesJun 2026, eBay sold: $4,250 median of 48 salesJul 2026, eBay sold: $4,050 median of 49 salesAug 2026, eBay sold: $4,100 median of 54 salesSep 2026, eBay sold: $4,500 median of 53 salesOct 2026, eBay sold: $4,500 median of 19 sales
Q4 2022, Auction sold: $2,750 median of 3 salesQ1 2023, Auction sold: $2,800 median of 3 salesQ4 2023, Auction sold: $3,050 median of 3 salesQ4 2024, Auction sold: $4,400 median of 4 salesQ2 2025, Auction sold: $4,200 median of 4 salesQ4 2025, Auction sold: $5,150 median of 9 salesQ1 2026, Auction sold: $3,500 median of 4 salesQ2 2026, Auction sold: $4,550 median of 3 salesQ3 2026, Auction sold: $4,150 median of 13 salesQ4 2026, Auction sold: $4,750 median of 4 salesQ4 2021, Forum (listed price when marked sold): $3,500 median of 3 postsQ1 2023, Forum (listed price when marked sold): $3,650 median of 3 postsQ4 2023, Forum (listed price when marked sold): $3,150 median of 4 postsQ1 2024, Forum (listed price when marked sold): $3,500 median of 9 postsQ2 2024, Forum (listed price when marked sold): $4,050 median of 6 postsQ3 2024, Forum (listed price when marked sold): $4,500 median of 5 postsQ4 2024, Forum (listed price when marked sold): $4,300 median of 8 postsQ1 2025, Forum (listed price when marked sold): $4,650 median of 8 postsQ2 2025, Forum (listed price when marked sold): $4,300 median of 6 postsQ4 2025, Forum (listed price when marked sold): $5,200 median of 9 postsQ1 2026, Forum (listed price when marked sold): $5,000 median of 3 postsQ2 2026, Forum (listed price when marked sold): $6,100 median of 10 postsQ3 2026, Forum (listed price when marked sold): $5,000 median of 3 postsOct 2023, eBay sold: $2,900 median of 12 salesNov 2023, eBay sold: $3,400 median of 62 salesDec 2023, eBay sold: $3,200 median of 80 salesJan 2024, eBay sold: $3,200 median of 49 salesFeb 2024, eBay sold: $3,150 median of 48 salesMar 2024, eBay sold: $2,950 median of 40 salesApr 2024, eBay sold: $2,850 median of 33 salesMay 2024, eBay sold: $3,000 median of 50 salesJun 2024, eBay sold: $3,050 median of 51 salesJul 2024, eBay sold: $3,150 median of 39 salesAug 2024, eBay sold: $3,000 median of 58 salesSep 2024, eBay sold: $3,050 median of 56 salesOct 2024, eBay sold: $3,500 median of 52 salesNov 2024, eBay sold: $3,100 median of 70 salesDec 2024, eBay sold: $3,400 median of 63 salesJan 2025, eBay sold: $3,000 median of 39 salesFeb 2025, eBay sold: $3,150 median of 36 salesMar 2025, eBay sold: $3,500 median of 49 salesApr 2025, eBay sold: $4,100 median of 45 salesMay 2025, eBay sold: $3,550 median of 45 salesJun 2025, eBay sold: $3,550 median of 55 salesJul 2025, eBay sold: $3,600 median of 41 salesAug 2025, eBay sold: $3,900 median of 42 salesSep 2025, eBay sold: $3,750 median of 64 salesOct 2025, eBay sold: $4,000 median of 50 salesNov 2025, eBay sold: $4,250 median of 44 salesDec 2025, eBay sold: $4,000 median of 59 salesJan 2026, eBay sold: $3,850 median of 30 salesFeb 2026, eBay sold: $4,050 median of 40 salesMar 2026, eBay sold: $3,800 median of 53 salesApr 2026, eBay sold: $3,850 median of 50 salesMay 2026, eBay sold: $4,250 median of 56 salesJun 2026, eBay sold: $4,250 median of 48 salesJul 2026, eBay sold: $4,050 median of 49 salesAug 2026, eBay sold: $4,100 median of 54 salesSep 2026, eBay sold: $4,500 median of 53 salesOct 2026, eBay sold: $4,500 median of 19 sales
Q4 2025, Auction sold: $5,150 median of 9 salesQ1 2026, Auction sold: $3,500 median of 4 salesQ2 2026, Auction sold: $4,550 median of 3 salesQ3 2026, Auction sold: $4,150 median of 13 salesQ4 2026, Auction sold: $4,750 median of 4 salesQ4 2025, Forum (listed price when marked sold): $5,200 median of 9 postsQ1 2026, Forum (listed price when marked sold): $5,000 median of 3 postsQ2 2026, Forum (listed price when marked sold): $6,100 median of 10 postsQ3 2026, Forum (listed price when marked sold): $5,000 median of 3 postsNov 2025, eBay sold: $4,250 median of 44 salesDec 2025, eBay sold: $4,000 median of 59 salesJan 2026, eBay sold: $3,850 median of 30 salesFeb 2026, eBay sold: $4,050 median of 40 salesMar 2026, eBay sold: $3,800 median of 53 salesApr 2026, eBay sold: $3,850 median of 50 salesMay 2026, eBay sold: $4,250 median of 56 salesJun 2026, eBay sold: $4,250 median of 48 salesJul 2026, eBay sold: $4,050 median of 49 salesAug 2026, eBay sold: $4,100 median of 54 salesSep 2026, eBay sold: $4,500 median of 53 salesOct 2026, eBay sold: $4,500 median of 19 sales
Median price per month or quarter. A point needs at least 3 records in its month or quarter; a gap in a line means too few records, and nothing is filled in. Forum prices are the price a seller listed on Reddit r/Watchexchange, RolexForums or WatchUSeek when the post was marked sold, not a confirmed sale price. Historical context only: these series do not feed the price shown above.
Show long-range history as a table
Auction sold, quarterly, 74 sales
QuarterMedianSales
Q4 2022$2,7503
Q1 2023$2,8003
Q4 2023$3,0503
Q4 2024$4,4004
Q2 2025$4,2004
Q4 2025$5,1509
Q1 2026$3,5004
Q2 2026$4,5503
Q3 2026$4,15013
Q4 2026$4,7504
Forum (listed price when marked sold), quarterly, 146 posts
QuarterMedianPosts
Q3 2013$2,7003
Q4 2015$2,8003
Q4 2018$2,9503
Q2 2019$2,6503
Q4 2019$2,7005
Q2 2021$3,0004
Q4 2021$3,5003
Q1 2023$3,6503
Q4 2023$3,1504
Q1 2024$3,5009
Q2 2024$4,0506
Q3 2024$4,5005
Q4 2024$4,3008
Q1 2025$4,6508
Q2 2025$4,3006
Q4 2025$5,2009
Q1 2026$5,0003
Q2 2026$6,10010
Q3 2026$5,0003
eBay sold (from 2023), monthly, 1,784 sales
MonthMedianSales
Oct 2023$2,90012
Nov 2023$3,40062
Dec 2023$3,20080
Jan 2024$3,20049
Feb 2024$3,15048
Mar 2024$2,95040
Apr 2024$2,85033
May 2024$3,00050
Jun 2024$3,05051
Jul 2024$3,15039
Aug 2024$3,00058
Sep 2024$3,05056
Oct 2024$3,50052
Nov 2024$3,10070
Dec 2024$3,40063
Jan 2025$3,00039
Feb 2025$3,15036
Mar 2025$3,50049
Apr 2025$4,10045
May 2025$3,55045
Jun 2025$3,55055
Jul 2025$3,60041
Aug 2025$3,90042
Sep 2025$3,75064
Oct 2025$4,00050
Nov 2025$4,25044
Dec 2025$4,00059
Jan 2026$3,85030
Feb 2026$4,05040
Mar 2026$3,80053
Apr 2026$3,85050
May 2026$4,25056
Jun 2026$4,25048
Jul 2026$4,05049
Aug 2026$4,10054
Sep 2026$4,50053
Oct 2026$4,50019

The Lady-Datejust 69173 at a glance

The 69173 is a Lady-Datejust with a 26 mm case in stainless steel and yellow gold, finished with a fluted 18k yellow gold bezel. It was offered with several dials, so a listing should state which one the watch has. We don't record its production years or the calibre it uses, because our sources disagree or don't say.

We don't list a nickname for the 69173; buyers and dealers identify it by reference number and dial.

Where the 69173 price stands right now:

  • Fair value now: $3,000–$6,250.
  • Midpoint of recent market prices: $4,650.
  • Newest observation: October 18, 2026.
  • Observations behind the estimate: 1204.

What affects the price

Dial. Several dials share this reference, and buyers often prefer one over another. Diamond dials and plain dials sell differently, so compare like with like.

Gold wear. The yellow gold bezel and bracelet parts show wear sooner than the steel; a sharp fluted bezel is a plus.

Condition. Ranges by condition (a condition shows a range only once it has enough results of its own):

  • Unworn: $3,250–$4,350.
  • Excellent: $3,950–$5,350.
  • Good: $4,300–$5,800.
  • Fair: not enough market data yet.

Box and papers. A watch sold with its box, papers and service records is easier to sell and to verify than a watch on its own.

Retail reference. We don't show a list price for this reference, because we only publish one we can confirm from a source we can cite.

Recent movement. Change over the past year: +15.0% over 12 months.

Tips for buyers

  • Confirm the papers show reference 69173 with the same serial as the case.
  • Check the dial against the listing photos, and ask whether it is original.
  • Ask when the watch was last serviced.
  • Compare the asking price with our fair-value range, and with the range for its condition where one is shown.

Tips for sellers

  • State the dial and include box, papers and service records.
  • Don't polish the case or bezel.
  • Photograph the dial, bezel and clasp in daylight.
  • Use the published price data on this page as a starting point, and get more than one offer.

Frequently asked questions

What is the Rolex 69173?

The 69173 is a Lady-Datejust with a 26 mm case in stainless steel and yellow gold and a fluted 18k yellow gold bezel. It was offered with several dials.

What is the Rolex Lady-Datejust 69173 worth?

Our current fair-value estimate for the 69173 is $3,000–$6,250, based on 1204 market observations. Condition, dial and box and papers move the price of an individual watch most.

What was the retail price of the Rolex 69173?

We don't show a retail price for the 69173 yet. We only publish a retail figure we can confirm from the brand's own published price.

How can I tell a real Rolex 69173 from a fake?

Check the 26 mm steel and yellow gold case, the fluted 18k yellow gold bezel, and that the papers name reference 69173 with the same serial as the case. Buy where returns are possible and have a watchmaker open the watch.

Where can I sell a Rolex 69173?

Dealers, auction houses and private buyers all buy the 69173. Gather the box and papers and any service records, and compare more than one offer.

69173Lady-Datejust

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