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Rolex GMT-Master II 126710BLRO “Pepsi”

GMT-Master II · Discontinued · 2018–2026

Rolex GMT-Master II 126710BLRO with a black dial and blue and red ceramic bezel on a steel Jubilee bracelet, front view

Range published · high confidence

Worth about $23,900 pre-owned, with box and papers

Stable▲18.1% in 12 monthsLast list price €11,450–€11,650 (January 2026)

With box and papers
$17,900–$29,900
Watch only (about)
$16,000–$26,700

Private-sale level for a pre-owned watch with box and papers, from recent eBay and auction results, weighted toward the newest; newest sale October 18, 2026. Retail shown is the last retail list price in France per 41watch and Monochrome Watches, January 2026, depending on dial and bracelet.

Stable: Recent sale prices sit close together. Over the last 90 days (48 sales), prices typically sat within about 9% of the middle. Below 10% we call a market stable, above 20% volatile.

Selling a 126710BLRO?See the range for your condition and set, then request offers. Free, no obligation, about a minute.

Sell yours

High confidence: 492 sold results in the last 24 months (460 on eBay and 32 at auction), 48 in the last 90 days, weighted toward recent sales (half-life 30 days). Range at least ±25% around the market price. In our walk-forward backtest over the past year, 91% of 25632 later sales fell inside high-confidence ranges like this one.

Prices last updated October 26, 2026.

Recent sales

792 sold results since Oct 31, 2023, newest first

eBay sold
$23,000 median286 sales, last 12 months
Auction sold
$23,900 median30 sales, last 12 months

Individual sale results behind our data, from eBay and auction houses. Each watch differs in condition and set.

Forum rows are posts on Reddit r/Watchexchange, RolexForums and WatchUSeek that the seller marked sold. The amount is the listed price when marked sold, not a confirmed sale price, and forum rows do not feed our price.

Price by condition

“Prices” counts how many of the 492 sold prices from 481 sales behind the headline fall in each condition. 386 prices have no recorded condition and count only toward the headline range. All of these observations are sold prices. Method version fv-2.0.
ConditionBox and papersRangeTypicalPrices
UnwornAny$18,900–$25,500$22,20047
ExcellentAny$17,900–$24,200$21,10042
GoodAny$20,300–$27,500$23,90017

Price history

Oct 2024: $19,900 median (4 observations)Nov 2024: $19,600 median (14 observations)Dec 2024: $19,500 median (13 observations)Jan 2025: $18,100 median (14 observations)Feb 2025: $18,900 median (12 observations)Mar 2025: $19,400 median (12 observations)Apr 2025: $19,400 median (12 observations)May 2025: $17,000 median (7 observations)Jun 2025: $19,800 median (27 observations)Jul 2025: $19,400 median (12 observations)Aug 2025: $19,500 median (18 observations)Sep 2025: $20,700 median (18 observations)Oct 2025: $20,400 median (17 observations)Nov 2025: $20,400 median (27 observations)Dec 2025: $21,300 median (21 observations)Jan 2026: $21,600 median (14 observations)Feb 2026: $22,200 median (40 observations)Mar 2026: $23,500 median (26 observations)Apr 2026: $25,100 median (60 observations)May 2026: $23,400 median (36 observations)Jun 2026: $22,500 median (25 observations)Jul 2026: $23,200 median (16 observations)Aug 2026: $23,500 median (23 observations)Sep 2026: $23,700 median (15 observations)Oct 2026: $24,300 median (9 observations)
Monthly median of recorded sold results, before any adjustment for condition or box and papers.
Show price history as a table
MonthMedianObservations
Oct 2024$19,9004
Nov 2024$19,60014
Dec 2024$19,50013
Jan 2025$18,10014
Feb 2025$18,90012
Mar 2025$19,40012
Apr 2025$19,40012
May 2025$17,0007
Jun 2025$19,80027
Jul 2025$19,40012
Aug 2025$19,50018
Sep 2025$20,70018
Oct 2025$20,40017
Nov 2025$20,40027
Dec 2025$21,30021
Jan 2026$21,60014
Feb 2026$22,20040
Mar 2026$23,50026
Apr 2026$25,10060
May 2026$23,40036
Jun 2026$22,50025
Jul 2026$23,20016
Aug 2026$23,50023
Sep 2026$23,70015
Oct 2026$24,3009

GMT-Master II 126710BLRO price history over the years

Our price records for the GMT-Master II 126710BLRO go back to 2018. In 2018, forum listings marked sold had a median listed price of $18,300 (25 posts). In the 12 months to October 26, 2026, the same median was $23,000 (41 posts), up 26% on 2018. The highest monthly median was $27,100 in April 2022 (6 posts), and the lowest was $15,200 in April 2020 (7 posts). Forum figures are the price a seller listed on Reddit r/Watchexchange, RolexForums or WatchUSeek when the post was marked sold, not a confirmed sale price.

  • Auction sold, quarterly, 52 sales
  • Forum (listed price when marked sold), monthly, 519 posts
  • eBay sold (from 2023), monthly, 599 sales
Q4 2022, Auction sold: $20,000 median of 3 salesQ1 2023, Auction sold: $24,100 median of 3 salesQ3 2026, Auction sold: $23,900 median of 20 salesQ4 2026, Auction sold: $25,700 median of 7 salesJul 2018, Forum (listed price when marked sold): $20,500 median of 5 postsSep 2018, Forum (listed price when marked sold): $18,200 median of 4 postsOct 2018, Forum (listed price when marked sold): $17,800 median of 5 postsNov 2018, Forum (listed price when marked sold): $17,400 median of 3 postsDec 2018, Forum (listed price when marked sold): $17,500 median of 6 postsFeb 2019, Forum (listed price when marked sold): $16,900 median of 5 postsMar 2019, Forum (listed price when marked sold): $17,400 median of 3 postsApr 2019, Forum (listed price when marked sold): $16,600 median of 5 postsJul 2019, Forum (listed price when marked sold): $18,400 median of 3 postsAug 2019, Forum (listed price when marked sold): $18,000 median of 12 postsSep 2019, Forum (listed price when marked sold): $17,600 median of 4 postsOct 2019, Forum (listed price when marked sold): $16,800 median of 7 postsNov 2019, Forum (listed price when marked sold): $16,700 median of 3 postsDec 2019, Forum (listed price when marked sold): $16,600 median of 9 postsFeb 2020, Forum (listed price when marked sold): $16,400 median of 8 postsMar 2020, Forum (listed price when marked sold): $16,300 median of 8 postsApr 2020, Forum (listed price when marked sold): $15,200 median of 7 postsMay 2020, Forum (listed price when marked sold): $16,300 median of 3 postsJun 2020, Forum (listed price when marked sold): $16,900 median of 6 postsJul 2020, Forum (listed price when marked sold): $16,300 median of 4 postsSep 2020, Forum (listed price when marked sold): $17,800 median of 6 postsOct 2020, Forum (listed price when marked sold): $18,300 median of 5 postsNov 2020, Forum (listed price when marked sold): $17,900 median of 6 postsDec 2020, Forum (listed price when marked sold): $19,000 median of 5 postsFeb 2021, Forum (listed price when marked sold): $19,500 median of 6 postsMar 2021, Forum (listed price when marked sold): $19,800 median of 6 postsApr 2021, Forum (listed price when marked sold): $19,600 median of 6 postsMay 2021, Forum (listed price when marked sold): $20,100 median of 6 postsJul 2021, Forum (listed price when marked sold): $21,500 median of 7 postsAug 2021, Forum (listed price when marked sold): $22,300 median of 7 postsSep 2021, Forum (listed price when marked sold): $21,500 median of 6 postsOct 2021, Forum (listed price when marked sold): $22,500 median of 3 postsNov 2021, Forum (listed price when marked sold): $23,000 median of 7 postsDec 2021, Forum (listed price when marked sold): $23,500 median of 11 postsJan 2022, Forum (listed price when marked sold): $23,500 median of 5 postsApr 2022, Forum (listed price when marked sold): $27,100 median of 6 postsMay 2022, Forum (listed price when marked sold): $24,500 median of 5 postsJun 2022, Forum (listed price when marked sold): $23,400 median of 6 postsJul 2022, Forum (listed price when marked sold): $21,700 median of 9 postsAug 2022, Forum (listed price when marked sold): $20,600 median of 13 postsOct 2022, Forum (listed price when marked sold): $18,500 median of 6 postsNov 2022, Forum (listed price when marked sold): $19,500 median of 9 postsDec 2022, Forum (listed price when marked sold): $18,800 median of 9 postsJan 2023, Forum (listed price when marked sold): $18,500 median of 12 postsFeb 2023, Forum (listed price when marked sold): $19,000 median of 8 postsMar 2023, Forum (listed price when marked sold): $19,000 median of 7 postsApr 2023, Forum (listed price when marked sold): $20,700 median of 4 postsMay 2023, Forum (listed price when marked sold): $19,400 median of 12 postsJun 2023, Forum (listed price when marked sold): $19,400 median of 6 postsJul 2023, Forum (listed price when marked sold): $19,000 median of 7 postsAug 2023, Forum (listed price when marked sold): $18,900 median of 6 postsSep 2023, Forum (listed price when marked sold): $18,800 median of 4 postsOct 2023, Forum (listed price when marked sold): $19,000 median of 13 postsDec 2023, Forum (listed price when marked sold): $20,100 median of 5 postsFeb 2024, Forum (listed price when marked sold): $22,000 median of 3 postsMar 2024, Forum (listed price when marked sold): $21,500 median of 5 postsMay 2024, Forum (listed price when marked sold): $20,000 median of 5 postsJun 2024, Forum (listed price when marked sold): $21,300 median of 6 postsAug 2024, Forum (listed price when marked sold): $20,600 median of 8 postsSep 2024, Forum (listed price when marked sold): $19,900 median of 7 postsOct 2024, Forum (listed price when marked sold): $20,000 median of 4 postsNov 2024, Forum (listed price when marked sold): $18,400 median of 3 postsDec 2024, Forum (listed price when marked sold): $19,500 median of 7 postsJan 2025, Forum (listed price when marked sold): $19,000 median of 7 postsFeb 2025, Forum (listed price when marked sold): $21,200 median of 6 postsMar 2025, Forum (listed price when marked sold): $19,200 median of 11 postsApr 2025, Forum (listed price when marked sold): $20,200 median of 6 postsMay 2025, Forum (listed price when marked sold): $19,700 median of 13 postsJun 2025, Forum (listed price when marked sold): $22,000 median of 4 postsAug 2025, Forum (listed price when marked sold): $21,000 median of 4 postsSep 2025, Forum (listed price when marked sold): $22,700 median of 4 postsOct 2025, Forum (listed price when marked sold): $22,100 median of 4 postsNov 2025, Forum (listed price when marked sold): $20,800 median of 3 postsDec 2025, Forum (listed price when marked sold): $21,100 median of 4 postsJan 2026, Forum (listed price when marked sold): $22,200 median of 7 postsFeb 2026, Forum (listed price when marked sold): $20,400 median of 4 postsMar 2026, Forum (listed price when marked sold): $22,900 median of 6 postsMay 2026, Forum (listed price when marked sold): $23,000 median of 4 postsJul 2026, Forum (listed price when marked sold): $26,600 median of 4 postsOct 2026, Forum (listed price when marked sold): $24,000 median of 4 postsNov 2023, eBay sold: $19,500 median of 7 salesDec 2023, eBay sold: $19,300 median of 19 salesJan 2024, eBay sold: $20,800 median of 20 salesFeb 2024, eBay sold: $20,300 median of 13 salesMar 2024, eBay sold: $21,900 median of 11 salesApr 2024, eBay sold: $19,900 median of 14 salesMay 2024, eBay sold: $19,300 median of 3 salesJun 2024, eBay sold: $20,700 median of 10 salesJul 2024, eBay sold: $19,800 median of 8 salesAug 2024, eBay sold: $20,600 median of 9 salesSep 2024, eBay sold: $19,600 median of 13 salesOct 2024, eBay sold: $19,700 median of 15 salesNov 2024, eBay sold: $19,900 median of 13 salesDec 2024, eBay sold: $19,500 median of 13 salesJan 2025, eBay sold: $18,100 median of 14 salesFeb 2025, eBay sold: $18,900 median of 12 salesMar 2025, eBay sold: $19,400 median of 12 salesApr 2025, eBay sold: $19,400 median of 12 salesMay 2025, eBay sold: $17,000 median of 7 salesJun 2025, eBay sold: $19,900 median of 26 salesJul 2025, eBay sold: $19,400 median of 12 salesAug 2025, eBay sold: $19,500 median of 18 salesSep 2025, eBay sold: $20,700 median of 18 salesOct 2025, eBay sold: $20,400 median of 17 salesNov 2025, eBay sold: $20,400 median of 25 salesDec 2025, eBay sold: $21,300 median of 21 salesJan 2026, eBay sold: $21,600 median of 14 salesFeb 2026, eBay sold: $22,200 median of 40 salesMar 2026, eBay sold: $23,500 median of 26 salesApr 2026, eBay sold: $25,000 median of 59 salesMay 2026, eBay sold: $23,400 median of 36 salesJun 2026, eBay sold: $22,500 median of 25 salesJul 2026, eBay sold: $21,600 median of 10 salesAug 2026, eBay sold: $22,700 median of 13 salesSep 2026, eBay sold: $23,700 median of 11 sales
Q4 2022, Auction sold: $20,000 median of 3 salesQ1 2023, Auction sold: $24,100 median of 3 salesQ3 2026, Auction sold: $23,900 median of 20 salesQ4 2026, Auction sold: $25,700 median of 7 salesNov 2021, Forum (listed price when marked sold): $23,000 median of 7 postsDec 2021, Forum (listed price when marked sold): $23,500 median of 11 postsJan 2022, Forum (listed price when marked sold): $23,500 median of 5 postsApr 2022, Forum (listed price when marked sold): $27,100 median of 6 postsMay 2022, Forum (listed price when marked sold): $24,500 median of 5 postsJun 2022, Forum (listed price when marked sold): $23,400 median of 6 postsJul 2022, Forum (listed price when marked sold): $21,700 median of 9 postsAug 2022, Forum (listed price when marked sold): $20,600 median of 13 postsOct 2022, Forum (listed price when marked sold): $18,500 median of 6 postsNov 2022, Forum (listed price when marked sold): $19,500 median of 9 postsDec 2022, Forum (listed price when marked sold): $18,800 median of 9 postsJan 2023, Forum (listed price when marked sold): $18,500 median of 12 postsFeb 2023, Forum (listed price when marked sold): $19,000 median of 8 postsMar 2023, Forum (listed price when marked sold): $19,000 median of 7 postsApr 2023, Forum (listed price when marked sold): $20,700 median of 4 postsMay 2023, Forum (listed price when marked sold): $19,400 median of 12 postsJun 2023, Forum (listed price when marked sold): $19,400 median of 6 postsJul 2023, Forum (listed price when marked sold): $19,000 median of 7 postsAug 2023, Forum (listed price when marked sold): $18,900 median of 6 postsSep 2023, Forum (listed price when marked sold): $18,800 median of 4 postsOct 2023, Forum (listed price when marked sold): $19,000 median of 13 postsDec 2023, Forum (listed price when marked sold): $20,100 median of 5 postsFeb 2024, Forum (listed price when marked sold): $22,000 median of 3 postsMar 2024, Forum (listed price when marked sold): $21,500 median of 5 postsMay 2024, Forum (listed price when marked sold): $20,000 median of 5 postsJun 2024, Forum (listed price when marked sold): $21,300 median of 6 postsAug 2024, Forum (listed price when marked sold): $20,600 median of 8 postsSep 2024, Forum (listed price when marked sold): $19,900 median of 7 postsOct 2024, Forum (listed price when marked sold): $20,000 median of 4 postsNov 2024, Forum (listed price when marked sold): $18,400 median of 3 postsDec 2024, Forum (listed price when marked sold): $19,500 median of 7 postsJan 2025, Forum (listed price when marked sold): $19,000 median of 7 postsFeb 2025, Forum (listed price when marked sold): $21,200 median of 6 postsMar 2025, Forum (listed price when marked sold): $19,200 median of 11 postsApr 2025, Forum (listed price when marked sold): $20,200 median of 6 postsMay 2025, Forum (listed price when marked sold): $19,700 median of 13 postsJun 2025, Forum (listed price when marked sold): $22,000 median of 4 postsAug 2025, Forum (listed price when marked sold): $21,000 median of 4 postsSep 2025, Forum (listed price when marked sold): $22,700 median of 4 postsOct 2025, Forum (listed price when marked sold): $22,100 median of 4 postsNov 2025, Forum (listed price when marked sold): $20,800 median of 3 postsDec 2025, Forum (listed price when marked sold): $21,100 median of 4 postsJan 2026, Forum (listed price when marked sold): $22,200 median of 7 postsFeb 2026, Forum (listed price when marked sold): $20,400 median of 4 postsMar 2026, Forum (listed price when marked sold): $22,900 median of 6 postsMay 2026, Forum (listed price when marked sold): $23,000 median of 4 postsJul 2026, Forum (listed price when marked sold): $26,600 median of 4 postsOct 2026, Forum (listed price when marked sold): $24,000 median of 4 postsNov 2023, eBay sold: $19,500 median of 7 salesDec 2023, eBay sold: $19,300 median of 19 salesJan 2024, eBay sold: $20,800 median of 20 salesFeb 2024, eBay sold: $20,300 median of 13 salesMar 2024, eBay sold: $21,900 median of 11 salesApr 2024, eBay sold: $19,900 median of 14 salesMay 2024, eBay sold: $19,300 median of 3 salesJun 2024, eBay sold: $20,700 median of 10 salesJul 2024, eBay sold: $19,800 median of 8 salesAug 2024, eBay sold: $20,600 median of 9 salesSep 2024, eBay sold: $19,600 median of 13 salesOct 2024, eBay sold: $19,700 median of 15 salesNov 2024, eBay sold: $19,900 median of 13 salesDec 2024, eBay sold: $19,500 median of 13 salesJan 2025, eBay sold: $18,100 median of 14 salesFeb 2025, eBay sold: $18,900 median of 12 salesMar 2025, eBay sold: $19,400 median of 12 salesApr 2025, eBay sold: $19,400 median of 12 salesMay 2025, eBay sold: $17,000 median of 7 salesJun 2025, eBay sold: $19,900 median of 26 salesJul 2025, eBay sold: $19,400 median of 12 salesAug 2025, eBay sold: $19,500 median of 18 salesSep 2025, eBay sold: $20,700 median of 18 salesOct 2025, eBay sold: $20,400 median of 17 salesNov 2025, eBay sold: $20,400 median of 25 salesDec 2025, eBay sold: $21,300 median of 21 salesJan 2026, eBay sold: $21,600 median of 14 salesFeb 2026, eBay sold: $22,200 median of 40 salesMar 2026, eBay sold: $23,500 median of 26 salesApr 2026, eBay sold: $25,000 median of 59 salesMay 2026, eBay sold: $23,400 median of 36 salesJun 2026, eBay sold: $22,500 median of 25 salesJul 2026, eBay sold: $21,600 median of 10 salesAug 2026, eBay sold: $22,700 median of 13 salesSep 2026, eBay sold: $23,700 median of 11 sales
Q3 2026, Auction sold: $23,900 median of 20 salesQ4 2026, Auction sold: $25,700 median of 7 salesNov 2025, Forum (listed price when marked sold): $20,800 median of 3 postsDec 2025, Forum (listed price when marked sold): $21,100 median of 4 postsJan 2026, Forum (listed price when marked sold): $22,200 median of 7 postsFeb 2026, Forum (listed price when marked sold): $20,400 median of 4 postsMar 2026, Forum (listed price when marked sold): $22,900 median of 6 postsMay 2026, Forum (listed price when marked sold): $23,000 median of 4 postsJul 2026, Forum (listed price when marked sold): $26,600 median of 4 postsOct 2026, Forum (listed price when marked sold): $24,000 median of 4 postsNov 2025, eBay sold: $20,400 median of 25 salesDec 2025, eBay sold: $21,300 median of 21 salesJan 2026, eBay sold: $21,600 median of 14 salesFeb 2026, eBay sold: $22,200 median of 40 salesMar 2026, eBay sold: $23,500 median of 26 salesApr 2026, eBay sold: $25,000 median of 59 salesMay 2026, eBay sold: $23,400 median of 36 salesJun 2026, eBay sold: $22,500 median of 25 salesJul 2026, eBay sold: $21,600 median of 10 salesAug 2026, eBay sold: $22,700 median of 13 salesSep 2026, eBay sold: $23,700 median of 11 sales
Median price per month or quarter. A point needs at least 3 records in its month or quarter; a gap in a line means too few records, and nothing is filled in. Forum prices are the price a seller listed on Reddit r/Watchexchange, RolexForums or WatchUSeek when the post was marked sold, not a confirmed sale price. Historical context only: these series do not feed the price shown above.
Show long-range history as a table
Auction sold, quarterly, 52 sales
QuarterMedianSales
Q4 2022$20,0003
Q1 2023$24,1003
Q3 2026$23,90020
Q4 2026$25,7007
Forum (listed price when marked sold), monthly, 519 posts
MonthMedianPosts
Jul 2018$20,5005
Sep 2018$18,2004
Oct 2018$17,8005
Nov 2018$17,4003
Dec 2018$17,5006
Feb 2019$16,9005
Mar 2019$17,4003
Apr 2019$16,6005
Jul 2019$18,4003
Aug 2019$18,00012
Sep 2019$17,6004
Oct 2019$16,8007
Nov 2019$16,7003
Dec 2019$16,6009
Feb 2020$16,4008
Mar 2020$16,3008
Apr 2020$15,2007
May 2020$16,3003
Jun 2020$16,9006
Jul 2020$16,3004
Sep 2020$17,8006
Oct 2020$18,3005
Nov 2020$17,9006
Dec 2020$19,0005
Feb 2021$19,5006
Mar 2021$19,8006
Apr 2021$19,6006
May 2021$20,1006
Jul 2021$21,5007
Aug 2021$22,3007
Sep 2021$21,5006
Oct 2021$22,5003
Nov 2021$23,0007
Dec 2021$23,50011
Jan 2022$23,5005
Apr 2022$27,1006
May 2022$24,5005
Jun 2022$23,4006
Jul 2022$21,7009
Aug 2022$20,60013
Oct 2022$18,5006
Nov 2022$19,5009
Dec 2022$18,8009
Jan 2023$18,50012
Feb 2023$19,0008
Mar 2023$19,0007
Apr 2023$20,7004
May 2023$19,40012
Jun 2023$19,4006
Jul 2023$19,0007
Aug 2023$18,9006
Sep 2023$18,8004
Oct 2023$19,00013
Dec 2023$20,1005
Feb 2024$22,0003
Mar 2024$21,5005
May 2024$20,0005
Jun 2024$21,3006
Aug 2024$20,6008
Sep 2024$19,9007
Oct 2024$20,0004
Nov 2024$18,4003
Dec 2024$19,5007
Jan 2025$19,0007
Feb 2025$21,2006
Mar 2025$19,20011
Apr 2025$20,2006
May 2025$19,70013
Jun 2025$22,0004
Aug 2025$21,0004
Sep 2025$22,7004
Oct 2025$22,1004
Nov 2025$20,8003
Dec 2025$21,1004
Jan 2026$22,2007
Feb 2026$20,4004
Mar 2026$22,9006
May 2026$23,0004
Jul 2026$26,6004
Oct 2026$24,0004
eBay sold (from 2023), monthly, 599 sales
MonthMedianSales
Nov 2023$19,5007
Dec 2023$19,30019
Jan 2024$20,80020
Feb 2024$20,30013
Mar 2024$21,90011
Apr 2024$19,90014
May 2024$19,3003
Jun 2024$20,70010
Jul 2024$19,8008
Aug 2024$20,6009
Sep 2024$19,60013
Oct 2024$19,70015
Nov 2024$19,90013
Dec 2024$19,50013
Jan 2025$18,10014
Feb 2025$18,90012
Mar 2025$19,40012
Apr 2025$19,40012
May 2025$17,0007
Jun 2025$19,90026
Jul 2025$19,40012
Aug 2025$19,50018
Sep 2025$20,70018
Oct 2025$20,40017
Nov 2025$20,40025
Dec 2025$21,30021
Jan 2026$21,60014
Feb 2026$22,20040
Mar 2026$23,50026
Apr 2026$25,00059
May 2026$23,40036
Jun 2026$22,50025
Jul 2026$21,60010
Aug 2026$22,70013
Sep 2026$23,70011

The Rolex Pepsi at a glance

The Rolex Pepsi on this page is the steel GMT-Master II reference 126710BLRO. It arrived in 2018 with a 40 mm Oystersteel case, the two-tone red and blue Cerachrom bezel, a black dial and the automatic calibre 3285. It launched on the Jubilee bracelet, and in 2021 Rolex added an Oyster bracelet option under the same reference.

The nickname comes from the red and blue bezel. Earlier and precious-metal Pepsi references are priced separately and aren't covered here.

The 126710BLRO is reported discontinued. Wikipedia records the original red and blue colourway as discontinued in 2026, but Rolex did not confirm it. Watch press reported early in 2026 that it was disappearing from dealers, and said that this was not a confirmation either. Either way, buyers should expect to find it pre-owned rather than new.

Where the 126710BLRO price stands right now:

  • Fair value now: $17,900–$29,900.
  • Midpoint of recent market prices: $23,900.
  • Newest observation: October 18, 2026.
  • Observations behind the estimate: 492.

What affects the price

Condition. Ranges by condition (a condition shows a range only once it has enough results of its own):

  • Unworn: $18,900–$25,500.
  • Excellent: $17,900–$24,200.
  • Good: $20,300–$27,500.
  • Fair: not enough market data yet.

Bracelet. The same reference exists on Jubilee and Oyster bracelets. Buyers often have a preference, so a listing should say which one is fitted and whether it is the original.

Box and papers. With the reference reported discontinued, a complete set and a clear purchase history matter more than they did while it was sold new.

Retail reference. €11,450–€11,650 (last retail list price in France per 41watch and Monochrome Watches, January 2026, depending on dial and bracelet). Any list price for this reference is historical, not a price available today.

Recent movement. Change over the past year: +18.1% over 12 months. This describes observed prices only. We don't predict what the discontinuation will do to prices.

Tips for buyers

  • Confirm reference 126710BLRO: 40 mm Oystersteel case, black dial, red and blue Cerachrom bezel, calibre 3285.
  • Ask which bracelet is fitted and whether the other bracelet or any removed links are included.
  • Check the card date and match the serial to the watch.
  • Compare the asking price with our fair-value range, and with the range for its condition where one is shown.

Tips for sellers

  • State the bracelet type and include any removed links.
  • Gather box, card, receipt and service paperwork.
  • Don't polish the case or bracelet before selling.
  • Use the published price data on this page as a starting point, and get more than one offer.

Frequently asked questions

What is the Rolex Pepsi?

The Pepsi is the GMT-Master II reference 126710BLRO: a 40 mm Oystersteel GMT watch with a red and blue Cerachrom 24-hour bezel, a black dial and the calibre 3285. It arrived in 2018, and Wikipedia records the colourway as discontinued in 2026, although Rolex did not confirm it.

Are Rolex Pepsi prices dropping?

Change over the past year in our data: +18.1% over 12 months. The 126710BLRO is reported discontinued in 2026; we describe observed prices only and don't predict what that will do to them.

What is a Rolex Pepsi worth?

Our current fair-value estimate for the 126710BLRO is $17,900–$29,900, based on 492 market observations.

What was the Rolex Pepsi's retail price?

Last list price we can confirm for the 126710BLRO: €11,450–€11,650 (last retail list price in France per 41watch and Monochrome Watches, January 2026, depending on dial and bracelet). Any list price for a discontinued reference is historical, not a price available today.

How can I tell a real Rolex Pepsi from a fake?

Check for a 40 mm Oystersteel case, a black dial, a red and blue Cerachrom bezel and the calibre 3285. Buy from a seller who accepts returns and have a watchmaker verify the movement and the serial against the papers.

Where can I sell a Rolex Pepsi?

Dealers, auction houses and private buyers all buy the 126710BLRO. Gather the box and papers, note which bracelet it has, and compare offers.

From the blog

Pepsi 126710BLROGMT-Master II

SpecsSell yours