Rolex 18078 Price and Value Guide

Price by condition

“Prices” counts how many of the 77 sold prices from 77 sales behind the headline fall in each condition. 74 prices have no recorded condition and count only toward the headline range. All of these observations are sold prices. Method version fv-2.0.
Condition	Box and papers	Range	Typical	Prices
Excellent	Any	$12,600–$17,100	$14,900	3

Price history

Monthly median of recorded sold results, before any adjustment for condition or box and papers.

Show price history as a table

Month	Median	Observations
Oct 2024	$12,800	3
Nov 2024	$11,100	6
Dec 2024	$14,200	4
Jan 2025	$13,100	5
Feb 2025	$13,000	3
Mar 2025	$12,900	2
Apr 2025	$14,000	7
May 2025	$11,200	2
Jul 2025	$13,400	3
Sep 2025	$12,100	3
Oct 2025	$16,000	2
Nov 2025	$15,000	8
Dec 2025	$14,300	2
Jan 2026	$15,300	3
Feb 2026	$14,500	6
Apr 2026	$17,300	2
May 2026	$15,800	2
Jun 2026	$14,900	3
Jul 2026	$17,400	2
Aug 2026	$15,900	5
Sep 2026	$10,800	2

Day-Date 36 18078 price history over the years

All5Y1Y

Forum (listed price when marked sold), quarterly, 31 posts
eBay sold (from 2023), quarterly, 96 sales

Median price per month or quarter. A point needs at least 3 records in its month or quarter; a gap in a line means too few records, and nothing is filled in. Forum prices are the price a seller listed on Reddit r/Watchexchange, RolexForums or WatchUSeek when the post was marked sold, not a confirmed sale price. Historical context only: these series do not feed the price shown above.

Show long-range history as a table

Forum (listed price when marked sold), quarterly, 31 posts
Quarter	Median	Posts
Q3 2013	$8,700	3
Q4 2013	$9,750	3
Q4 2019	$10,200	3

eBay sold (from 2023), quarterly, 96 sales
Quarter	Median	Sales
Q4 2023	$10,900	4
Q1 2024	$11,500	7
Q2 2024	$11,100	6
Q3 2024	$11,700	4
Q4 2024	$11,300	17
Q1 2025	$13,000	10
Q2 2025	$13,900	9
Q3 2025	$12,300	6
Q4 2025	$15,000	10
Q1 2026	$14,800	10
Q2 2026	$15,300	5
Q3 2026	$15,300	8

The Day-Date 36 18078 at a glance

The Day-Date 36 18078 pairs a 36 mm case with 18k yellow gold. Our sources don't state its production years, so we don't list them.

What our catalog records for it:

Case: 36 mm, 18k yellow gold.
Bezel: fluted 18k yellow gold.
Dial: multiple dial options; seen: champagne-colored diamond dial (Uhren2000 listing).
Movement: Rolex calibre 3055, automatic.

It is one of 84 references in our Day-Date catalog. Similar references to compare: Day-Date 36 118208 (18k yellow gold), Day-Date 36 118205 (18k Everose gold) and Day-Date 36 118206 (platinum).

Our current figures for the 18078:

Typical range: $11,600–$19,300.
Middle of the range: $15,500.
Most recent sale on file: September 27, 2026.
Sales behind the range: 77.

What affects the price

Condition. Here is how condition splits the sales we have (a grade with too few sales shows no range):

Unworn examples: not enough market data yet.
Excellent condition: $12,600–$17,100.
Good condition: not enough market data yet.
Fair condition: not enough market data yet.

Box and papers. Papers that match the serial number make the 18078 far easier to sell.

Bezel. The bezel is fluted 18k yellow gold. Fluting shows wear on its ridges, so a crisp bezel is worth photographing.

Service record. A dated service invoice for the Rolex calibre 3055, automatic answers the first question most buyers ask about timekeeping.

Case condition. Buyers of a precious-metal Day-Date 36 check the case for dents, deep scratches and lost definition from polishing.

Dial. Expect buyers to compare the dial with the recorded one (multiple dial options; seen: champagne-colored diamond dial (Uhren2000 listing)) and to ask whether it has ever been replaced or restored.

List price. No citable list price is on record for the 18078, so we leave it out.

Twelve-month change. Change over the past year: +14.5% over 12 months.

Tips for buyers

Match the reference number on the papers (18078) with the watch, and check the 36 mm case.
Compare the dial with the recorded one: multiple dial options; seen: champagne-colored diamond dial (Uhren2000 listing).
Ask for the movement to be checked: it should be the Rolex calibre 3055, automatic.
Look at the bezel (fluted 18k yellow gold) for damage or replacement parts.
Look at the lugs and case sides for heavy polishing.
Pay in a traceable way, and have the watch checked before any return window closes.

Tips for sellers

Photograph the dial, bezel, case sides and clasp in daylight.
Don't polish the case before selling.
Collect the box, papers and any service records before you ask for offers.
Use the published price data on this page as a starting point, and get more than one offer.

Frequently asked questions

What is the Rolex 18078?

The 18078 is a Day-Date 36 with a 36 mm case in 18k yellow gold. Bezel: fluted 18k yellow gold. Dial: multiple dial options; seen: champagne-colored diamond dial (Uhren2000 listing). Movement: Rolex calibre 3055, automatic.

How much is a Rolex 18078 worth?

Our range for the 18078 is $11,600–$19,300, with a midpoint of $15,500. Wear, originality and whether the box and papers come with it decide where one example lands.

What is the retail price of the Rolex 18078?

We have no list price for the 18078 that we can cite, so none is shown. Pre-owned prices are set by sales, not by the list price.

How do I check a Rolex 18078 before buying?

Match the specification first: case 36 mm in 18k yellow gold; bezel fluted 18k yellow gold; dial multiple dial options; seen: champagne-colored diamond dial (Uhren2000 listing); movement Rolex calibre 3055, automatic. Buy where returns are possible, and have a watchmaker open the watch and check that the papers name reference 18078.

How do I sell a Rolex Day-Date 36 18078?

Dealers, auction houses and private buyers all buy the 18078. Gather the box, papers and any service records, and compare more than one offer.