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Rolex Datejust 31 68278

Datejust

Rolex Datejust 31 68278 with a champagne dial, fluted yellow gold bezel and yellow gold President bracelet, a pre-owned example, front view of the whole watchRolex Datejust 31 68278 with a champagne dial, fluted yellow gold bezel and yellow gold President bracelet, a pre-owned example, studio close-up of the case

Range published · moderate confidence

Worth about $14,300 pre-owned, with box and papers

▲20.4% in 12 months

With box and papers
$9,300–$19,300
Watch only (about)
$8,050–$16,700

Private-sale level for a pre-owned watch with box and papers, from recent eBay and auction results, weighted toward the newest; newest sale May 29, 2026.

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Moderate confidence: 24 sold results in the last 24 months (22 on eBay and 2 at auction), 0 in the last 90 days, weighted toward recent sales (half-life 180 days). Range at least ±35% around the market price. In our walk-forward backtest over the past year, 83% of 8673 later sales fell inside moderate-confidence ranges like this one.

Prices last updated October 26, 2026.

Recent sales

42 sold results since Nov 7, 2023, newest first

eBay sold
$15,000 median9 sales, last 12 months
Auction sold
Too few in the last 12 months

Individual sale results behind our data, from eBay and auction houses. Each watch differs in condition and set.

No forum results in this period.

Price by condition

Not enough results with a recorded condition to split the range yet. The range above covers all 24 sold prices from 24 sales.

Price history

May 2025: $14,300 median (2 observations)Jul 2025: $15,600 median (2 observations)Oct 2025: $12,200 median (2 observations)Jan 2026: $15,100 median (2 observations)Mar 2026: $19,100 median (3 observations)May 2026: $12,500 median (2 observations)
Monthly median of recorded sold results, before any adjustment for condition or box and papers.
Show price history as a table
MonthMedianObservations
May 2025$14,3002
Jul 2025$15,6002
Oct 2025$12,2002
Jan 2026$15,1002
Mar 2026$19,1003
May 2026$12,5002

Datejust 31 68278 price history over the years

  • eBay sold (from 2023), quarterly, 39 sales
Q4 2023, eBay sold: $10,000 median of 3 salesQ2 2024, eBay sold: $10,200 median of 5 salesQ3 2024, eBay sold: $10,200 median of 5 salesQ4 2024, eBay sold: $10,500 median of 3 salesQ1 2025, eBay sold: $11,100 median of 3 salesQ2 2025, eBay sold: $13,500 median of 4 salesQ3 2025, eBay sold: $15,500 median of 3 salesQ4 2025, eBay sold: $13,500 median of 4 salesQ1 2026, eBay sold: $15,400 median of 5 sales
Q4 2025, eBay sold: $13,500 median of 4 salesQ1 2026, eBay sold: $15,400 median of 5 sales
Median price per month or quarter. A point needs at least 3 records in its month or quarter; a gap in a line means too few records, and nothing is filled in. Historical context only: these series do not feed the price shown above.
Show long-range history as a table
eBay sold (from 2023), quarterly, 39 sales
QuarterMedianSales
Q4 2023$10,0003
Q2 2024$10,2005
Q3 2024$10,2005
Q4 2024$10,5003
Q1 2025$11,1003
Q2 2025$13,5004
Q3 2025$15,5003
Q4 2025$13,5004
Q1 2026$15,4005

About the Datejust 31 68278

The Rolex Datejust 31 68278 is a reference in the Rolex Datejust collection. From our catalog: a 31 mm case in Yellow gold. The specifications below list every fact we have sourced for this reference; anything we could not source is marked as not known.

What the sales say

We count 24 transactions toward its estimate, 22 eBay sales and 2 auction results; the earliest entry shown is from November 2023, the latest from May 2026. Sales bunched in July 2024, which alone accounts for 4 of them. Auction results here come from Monaco Legend Group, Sotheby's and Antiquorum. Our confidence in it is moderate, so read the range as the likely zone rather than a promise for any one watch. No sale has arrived in the last 150 days, which slows how fast the figure can react. A volatility label needs more sales in the last 90 days than it has. A fair price for the 68278 can sit anywhere from about 35% below to 35% above the midpoint. Because it changes hands rarely, a sale still counts for half after 180 days.

Its median over the last twelve months is 20.4% higher than the twelve months before, on 10 and 14 sales. Its first recorded sale dates from November 2023, so a decade-scale view will have to wait.

Sellers without the original box and papers should expect roughly 13% less; that discount comes from 131 watch-only results in the same family. Of the 42 sales listed, 2 came as a full set, 1 as the watch alone and 4 with part of the set. Cheapest in the list: September 18, 2025, at Sotheby's, watch only, about 70% below the worth-about figure. Dearest: March 29, 2026, on eBay, set not stated, about 36% above the worth-about figure.

To compare it with siblings at a similar level, see Datejust 41 126334 price, Datejust 31 178341 price and Datejust 36 116139 price.

68278Datejust 31

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