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Rolex Datejust 31 178274

Datejust

Rolex Datejust 31 178274 with a white dial with Roman numerals and fluted white gold bezel on a steel Jubilee bracelet, a pre-owned example, front view of the whole watchRolex Datejust 31 178274 with a white dial with Roman numerals and fluted white gold bezel on a steel Jubilee bracelet, a pre-owned example, studio close-up of the case

Range published · moderate confidence

Worth about $8,300 pre-owned, with box and papers

Moving▲10.1% in 12 months

With box and papers
$5,400–$11,200
Watch only (about)
$4,650–$9,700

Private-sale level for a pre-owned watch with box and papers, from recent eBay and auction results, weighted toward the newest; newest sale October 7, 2026.

Moving: Recent sale prices vary a fair amount from sale to sale. Over the last 90 days (6 sales), prices typically sat within about 17% of the middle. Below 10% we call a market stable, above 20% volatile.

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Moderate confidence: 56 sold results in the last 24 months (51 on eBay and 5 at auction), 6 in the last 90 days, weighted toward recent sales (half-life 180 days). Range at least ±35% around the market price. In our walk-forward backtest over the past year, 83% of 8673 later sales fell inside moderate-confidence ranges like this one.

Prices last updated October 26, 2026.

Recent sales

85 sold results since Nov 1, 2023, newest first

eBay sold
$8,100 median31 sales, last 12 months
Auction sold
$8,250 median4 sales, last 12 months

Individual sale results behind our data, from eBay and auction houses. Each watch differs in condition and set.

Forum rows are posts on Reddit r/Watchexchange, RolexForums and WatchUSeek that the seller marked sold. The amount is the listed price when marked sold, not a confirmed sale price, and forum rows do not feed our price.

Price by condition

“Prices” counts how many of the 56 sold prices from 56 sales behind the headline fall in each condition. 53 prices have no recorded condition and count only toward the headline range. All of these observations are sold prices. Method version fv-2.0.
ConditionBox and papersRangeTypicalPrices
GoodAny$7,200–$9,700$8,4503

Price history

Nov 2024: $7,000 median (5 observations)Jan 2025: $8,150 median (2 observations)Feb 2025: $6,850 median (4 observations)May 2025: $6,300 median (3 observations)Jun 2025: $8,050 median (3 observations)Jul 2025: $6,650 median (2 observations)Jan 2026: $8,400 median (4 observations)Feb 2026: $8,050 median (4 observations)Mar 2026: $9,650 median (4 observations)Apr 2026: $7,050 median (5 observations)May 2026: $10,700 median (2 observations)Jun 2026: $9,450 median (3 observations)Jul 2026: $6,300 median (5 observations)Aug 2026: $8,450 median (2 observations)Sep 2026: $8,450 median (3 observations)
Monthly median of recorded sold results, before any adjustment for condition or box and papers.
Show price history as a table
MonthMedianObservations
Nov 2024$7,0005
Jan 2025$8,1502
Feb 2025$6,8504
May 2025$6,3003
Jun 2025$8,0503
Jul 2025$6,6502
Jan 2026$8,4004
Feb 2026$8,0504
Mar 2026$9,6504
Apr 2026$7,0505
May 2026$10,7002
Jun 2026$9,4503
Jul 2026$6,3005
Aug 2026$8,4502
Sep 2026$8,4503

Datejust 31 178274 price history over the years

  • eBay sold (from 2023), quarterly, 77 sales
Q4 2023, eBay sold: $7,500 median of 6 salesQ1 2024, eBay sold: $6,500 median of 9 salesQ2 2024, eBay sold: $6,250 median of 6 salesQ3 2024, eBay sold: $7,000 median of 4 salesQ4 2024, eBay sold: $7,050 median of 7 salesQ1 2025, eBay sold: $7,450 median of 6 salesQ2 2025, eBay sold: $7,150 median of 6 salesQ1 2026, eBay sold: $8,400 median of 12 salesQ2 2026, eBay sold: $8,700 median of 10 salesQ3 2026, eBay sold: $6,900 median of 7 sales
Q1 2026, eBay sold: $8,400 median of 12 salesQ2 2026, eBay sold: $8,700 median of 10 salesQ3 2026, eBay sold: $6,900 median of 7 sales
Median price per month or quarter. A point needs at least 3 records in its month or quarter; a gap in a line means too few records, and nothing is filled in. Historical context only: these series do not feed the price shown above.
Show long-range history as a table
eBay sold (from 2023), quarterly, 77 sales
QuarterMedianSales
Q4 2023$7,5006
Q1 2024$6,5009
Q2 2024$6,2506
Q3 2024$7,0004
Q4 2024$7,0507
Q1 2025$7,4506
Q2 2025$7,1506
Q1 2026$8,40012
Q2 2026$8,70010
Q3 2026$6,9007

About the Datejust 31 178274

The Rolex Datejust 31 178274 is a reference in the Rolex Datejust collection. From our catalog: a 31 mm case in Stainless steel with 18k white gold bezel; bezel: Fluted, 18k white gold; movement: Calibre 2235. The specifications below list every fact we have sourced for this reference; anything we could not source is marked as not known.

What the sales say

Our record for the 178274 covers about 35 months of sales, November 2023 to October 2026, and 56 of those results stand behind the current figure (51 eBay sales and 5 auction results). The peak month for transactions was July 2026 (5). Auction results here come from Grailzee and Artcurial. We rate it moderate confidence; most later sales should fall in the range, though not all. The last recorded result is 19 days old, recent enough to anchor the figure. A spread of about 17% between recent sales gives it the Moving label, between steady and erratic. A fair price for the 178274 can sit anywhere from about 35% below to 35% above the midpoint. With steady but not heavy trading, the estimate gives a sale half its weight after 180 days.

Compared with the previous year, prices for the 178274 are 10.1% higher on the median. Its first recorded sale dates from November 2023, so a decade-scale view will have to wait. Over the last 12 months its eBay and auction medians are within about 2% of each other (31 eBay sales against 4 auction results), so neither channel pulls the range much.

Sellers without the original box and papers should expect roughly 13% less; that discount comes from 131 watch-only results in the same family. The listed sales split 22 full sets to 0 watch-only and 7 partial, with 1 unworn; the rest gave no set details. Unworn full sets sell about 5% above worn ones across our data, so an unworn example sits above the headline. Listed sales ran from about 45% below the worth-about figure (February 26, 2024, on eBay, set not stated) to about 66% above the worth-about figure (January 22, 2026, on eBay, set not stated), which is the spread a seller should expect.

Close to it on price in the same family: Datejust 36 116203 price, Datejust 36 116234 price and Datejust Turn-O-Graph 116261 price.

178274Datejust 31

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