Rolex Datejust 31 78274
Range published · moderate confidence
Worth about $7,050 pre-owned, with box and papers
- With box and papers
- $4,600–$9,550
- Watch only (about)
- $4,000–$8,250
Private-sale level for a pre-owned watch with box and papers, from recent eBay results, weighted toward the newest; newest sale August 17, 2026.
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Moderate confidence: 7 sold results in the last 24 months (all on eBay), 1 in the last 90 days, weighted toward recent sales (half-life 180 days). Range at least ±35% around the market price. In our walk-forward backtest over the past year, 83% of 8673 later sales fell inside moderate-confidence ranges like this one.
Prices last updated October 26, 2026.
Recent sales
13 sold results since Nov 27, 2023, newest first
- eBay sold
- $6,950 median3 sales, last 12 months
- Auction sold
- Too few in the last 12 months
Individual sale results behind our data, from eBay and auction houses. Each watch differs in condition and set.
- Aug 17, 2026$6,950
- Apr 20, 2026$4,824
- Dec 12, 2025$8,333
- May 28, 2025$7,718
- Nov 28, 2024$7,819
- Nov 25, 2024$4,210
- Nov 3, 2024$5,000
- Oct 24, 2024$7,150
- Apr 18, 2024$3,723
- Apr 16, 2024$5,800
- Apr 16, 2024$4,000
- Mar 31, 2024$5,019
- Nov 27, 2023$7,131
No auction results in this period.
No forum results in this period.
Price by condition
Not enough results with a recorded condition to split the range yet. The range above covers all 7 sold prices from 7 sales.
Datejust 31 78274 price history over the years
- eBay sold (from 2024), quarterly, 13 sales
Show long-range history as a table
| Quarter | Median | Sales |
|---|---|---|
| Q2 2024 | $4,000 | 3 |
| Q4 2024 | $6,100 | 4 |
About the Datejust 31 78274
The Rolex Datejust 31 78274 is a reference in the Rolex Datejust collection. From our catalog: a 31 mm case in Steel. The specifications below list every fact we have sourced for this reference; anything we could not source is marked as not known.
What the sales say
Between November 2023 and August 2026 we recorded the sales listed on this page, and 7 of them count toward today's range: every one of them an eBay sale. The busiest month in that list was November 2024, with 3 sales. It carries a moderate-confidence label: the range is a sound guide, but a single sale can still land outside it. It has been 70 days since the last result, a long gap by market standards. Too few sales landed in the past 90 days to rate how much prices swing. A fair price for the 78274 can sit anywhere from about 35% below to 35% above the midpoint. Sales are thin, so older results keep their weight longer (a half-life of 180 days).
Compared with the previous year, prices for the 78274 are 9.3% higher on the median. Its first recorded sale dates from November 2023, so a decade-scale view will have to wait.
Our measured gap between a bare watch and a complete set is about 13% for this family, drawn from 131 sales without the paperwork. The listed sales split 3 full sets to 0 watch-only and 1 partial; the rest gave no set details. At the bottom of the list is a sale from April 18, 2024, on eBay, set not stated, about 47% below the worth-about figure; at the top, December 12, 2025, on eBay, partial set, about 18% above the worth-about figure.
To compare it with siblings at a similar level, see Datejust 31 68243 price, Datejust 36 116200 price and Datejust 31 78273 price.